American Idol
Once upon a time, Miss America reigned supreme
- By Owen Edwards
- Smithsonian magazine, January 2006, Subscribe
Before "Survivor," "The Apprentice" and "Fear Factor," only two elimination contests mattered to America. One gave us a president, and the other gave us Miss America. At the culmination of the first, the winner stood on the steps of the Capitol while the chief justice of the United States administered the oath of office. At the climax of the second, the winner—inevitably shedding tears of happiness—walked on a raised runway wearing her glittering crown while Bert Parks sang "There she is, Miss America..." And so she was, unequivocally, our reigning beauty, queen of an envious court, each member of whom had risen through a series of local, county and state contests to make it to pulchritude’s perilous peak.
But that was decidedly then; this is implacably now. There is an overabundance of "Miss" (and Ms. and Mrs.) contests today, including Miss World, Miss Universe, and even, of late, Miss Fear Factor. There was a time when seeing pretty young women walk, stop and twirl in one-piece bathing suits and high heels was enough to raise the collective pulses of all the men in the audience. But in this age of maximum exposure, when practice may still get you to Carnegie Hall but modesty will not get you on MTV, the swimsuit competition long ago began to seem as staid as a Pillsbury Bake-Off. Sadly, in the back-stabbing era of "Joe Millionaire" and "elimiDATE," even Miss Congeniality seems more like somebody's fool than everybody's pal.
The venerable Miss America contest is up against it when young women in bikinis are ready to eat bugs and grubs for fame and TV ratings. Things have gotten so glum that as of this writing, ABC-TV has dropped covering the Miss America Pageant due to a drastically diminished audience. (Fewer than ten million viewers tuned in last year.) But happily for those still warmed by that old queen-for-a-year magic, the Country Music Channel plans to broadcast the contest—from Las Vegas, not Atlantic City—on January 21. This sideways slippage from network to cable, and from the seaside to the Strip, while not fatal to our national fairy tale, seems ominous. The first television broadcast in 1954 brought winner Lee Meriwether to fame, but after half a century, longtime fans may find Miss America missing in action.
Recognizing the decline, National Museum of American History curator David Shayt thought the Smithsonian should acquire an artifact from this dowager of beauty pageants. "We figured there'd be lots of clothes," says Shayt, "but clothes come with conservation problems, so early on we decided to try for a distinctive, hard artifact."
Shayt headed for New Jersey, where, at the Sheraton Atlantic City on Miss America Way, a collection of gowns, crowns and a bronze statue of Bert Parks remains on permanent display. "They didn't want to offer the kind of thing we were after," Shayt recalls, "so we asked them to send a letter from us to winners we thought might want to donate their crowns." A total of 20 winners responded. "They were willing to lend, but not to donate," Shayt says. Then, 1951's Miss America, Yolande Betbeze Fox, contacted the museum from her home in nearby Georgetown and offered not only her crown but also her scepter and Miss America sash. According to Shayt, the "perfectly delightful" Fox set no conditions for the display of her donations. "She just wanted the museum to have them," he says.
Fox may have been the most unconventional Miss America ever. Born Yolande Betbeze in Mobile, Alabama, in 1930, she comes from Basque ancestry, and her dark, exotic looks were hardly typical of beauty contestants in the '50s. But her magnetism, and a well-trained operatic voice, focused the judges' attention.
Betbeze wore the fabled crown uneasily. In 1969, she recalled to the Washington Post that she had been too much of a nonconformist to do the bidding of the pageant's sponsors. "There was nothing but trouble from the minute that crown touched my head," she said. For one thing, she declined to sign the standard contract that committed winners to a series of promotional appearances. And one of her first acts was to inform the Catalina bathing suit company that she would not appear in a swimsuit in public unless she were going swimming. Spurned, Catalina broke with the Miss America Pageant and started Miss Universe.
When Betbeze's yearlong reign came to an end, she studied philosophy at Manhattan's New School of Social Research. She continued to sing, appearing with the Mobile Opera Guild in The Tales of Hoffmann. In 1954 she married Matthew Fox, a businessman and movie producer, and began mounting plays in an off-Broadway theater she helped found.
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Comments (5)
My father had a few dates with Yolande Betbeze in Mobile, Alabama when he was young. He is 88 years old and we were just talking about her yesterday. I would love to connect them so he could talk with her. His name is Dan Buechler and he is from St. louis, Mo. does anyone know how I could get a message to her?
Posted by on April 10,2013 | 09:09 PM
My grandmother passed away and I was given her hope chest, in it was a signed pic of Miss America 1951 about the hope chest, after some research I found the same phrase online, I am trying to find out about this pic because my grandmother was one to brag about meeting or knowing famous people and that is why it strikes me as odd because she never told me she met Miss America....Anyone with any info on the signed pic of Miss America 1951 stating that she hopes my grandmother (Im assumeing) enjoys her hope chest as much as she does hers (with I and mine underlined), any info would be helpful thank you
Posted by Jennifer Bourdlais on April 18,2012 | 10:18 AM
May I ask David Shayt if the 1951 Tiara is marked with the maker's name. I understand NYC jeweler Marcel Boucher (1898-1965) made some of the Miss America Tiaras. I am trying to learn which years he made, and are any of them on display - anywhere?
Does anyone know if Mrs Fox is still living in Georgetown ? Thank you for all replies.
Posted by Kristina Turner on April 22,2011 | 09:21 AM
Growing up in Mobile, sometimes my Grandma would let me go with her to the bingo games. One Saturday afternoon, we hopped the bus and went to the Abba Temple Shrine on Government Street for bingo. Amidst all the folks with comfortable "bingo clothes" buying their hot dogs, french fries and hamburgers from the concession stands I spied a lady across the way from us in a tweed suit with clip-on earbobs. I asked my Grandma (in her Hammel's dress with matching cloth colored belt and powder coming from the top of her bosom) who this lady was all dressed up. She said, "that's Miss America's mom"! It was the first time I knew about a Miss America from Mobile but I always spoke to Mrs. Betbeze whenever I saw her after that. She was very classy and I see the apple didn't fall far from the tree.
Posted by Paul Rice on August 8,2010 | 10:55 PM
No one before, and no one since, has come close to havibg the magic that Yolande Betbeze Fox exuded even before she was crowned Miss America. She forever changed the way the pageant is percieved.
rufus
Posted by rufus Foshee on May 4,2010 | 11:00 PM