Benefits

Museum Leads
Participating Museums and Cultural Institutions receive the following promotional benefits:

Free Qualified Leads
Up to 5,000 Smithsonian magazine subscriber names in your market for a one-time use. Names can be targeted based on geographic selections. Physical addresses only.

Online Promotion
Your venue will have a dedicated page with contact information, images and exhibit information within Smithsonian.com on the dedicated Museum Day Live! site.

Branded Promotion
The Museum Day Live! program will receive extensive promotion across Smithsonian Media, both through Smithsonian magazine and Smithsonian.com, which yielded over 600 million impressions in 2013.

Extensive Promotion
Public relations outreach combined with online and print promotion drive consumers to learn more about your museum.

Bringing in New Visitors
60% had never visited the museum they chose before
Over 72% say they would visit that museum again
Over 44% spent money at the participating venue
56% will continue to use Smithsonian’s website to find nearby museums again.

Source: Museum Day Live! 2013 study of both participating institutions and people who took part in Museum Day Live! 2013

Monetary Gains
Over 95% of visitors will that participated in 2013 will attend Museum Day Live! 2014
97% of visitors will recommend it to a friend

Source: Museum Day Live! 2013 study of both participating institutions and people who took part in Museum Day Live! 2013

Satisfied and Success
Over 80% of the 1,500+ museums that participated in 2013 said they will participate in Museum Day Live! 2014.
90% of museums want to keep their museum listed on the Museum Day Live! page all year so users can find their location and exhibit information.

Source: Museum Day Live! 2013 study of both participating institutions and people who took part in Museum Day Live! 2013