INSPIRING WOMEN AND GIRLS OF COLOR

Join hundreds of cultural institutions across the country on Saturday, March 12, 2016 for Museum Day Live! when the Smithsonian Institution celebrates a nationwide campaign to reach women and girls in underserved communities.

Held during Women's History Month, this “special edition” of Smithsonian’s signature “Museum Day Live!” event* will encourage all people, and particularly women and girls of color, to explore their nation’s museums, cultural institutions, zoos, aquariums, parks and libraries—which will offer free admission for the day.

In public remarks at the opening of the Whitney Museum in April 2015, First Lady MICHELLE OBAMA encouraged every cultural institution in the country to do outreach and engagement with our young people, noting “ONE VISIT, ONE PERFORMANCE, ONE TOUCH, AND WHO KNOWS HOW YOU COULD SPARK A CHILD’S IMAGINATION?”

PARTICIPATION PROVIDES YOUR MUSEUM WITH TREMENDOUS EXPOSURE WITHIN:

PROMOTIONAL OUTREACH through Smithsonian’s Print and Digital Media outlets—which reach 100 million people annually—to encourage participation from girls and young women in underserved communities across the nation, with extensive national and local outreach.

IMPORTANT DATES

Museums who wish to participate can register starting October 19th, 2015. Public ticket registration begins January 4th, 2016.

Follow us on Twitter @museumday for updates or #MuseumDay & #ImagineHer to be a part of the conversation!