What Turned Jaron Lanier Against the Web?
The digital pioneer and visionary behind virtual reality has turned against the very culture he helped create
- By Ron Rosenbaum
- Smithsonian magazine, January 2013, Subscribe
(Page 2 of 4)
Indeed, one of the foundations of Lanier’s critique of digitized culture is the very way its digital transmission at some deep level betrays the essence of what it tries to transmit. Take music.
“MIDI,” Lanier wrote, of the digitizing program that chops up music into one-zero binaries for transmission, “was conceived from a keyboard player’s point of view...digital patterns that represented keyboard events like ‘key-down’ and ‘key-up.’ That meant it could not describe the curvy, transient expressions a singer or a saxophone note could produce. It could only describe the tile mosaic world of the keyboardist, not the watercolor world of the violin.”
Quite eloquent, an aspect of Lanier that sets him apart from the HAL-speak you often hear from Web 2.0 enthusiasts (HAL was the creepy humanoid voice of the talking computer in Stanley Kubrick’s prophetic 2001: A Space Odyssey). But the objection that caused Lanier’s turnaround was not so much to what happened to the music, but to its economic foundation.
I asked him if there was a single development that gave rise to his defection.
“I’d had a career as a professional musician and what I started to see is that once we made information free, it wasn’t that we consigned all the big stars to the bread lines.” (They still had mega-concert tour profits.)
“Instead, it was the middle-class people who were consigned to the bread lines. And that was a very large body of people. And all of a sudden there was this weekly ritual, sometimes even daily: ‘Oh, we need to organize a benefit because so and so who’d been a manager of this big studio that closed its doors has cancer and doesn’t have insurance. We need to raise money so he can have his operation.’
“And I realized this was a hopeless, stupid design of society and that it was our fault. It really hit on a personal level—this isn’t working. And I think you can draw an analogy to what happened with communism, where at some point you just have to say there’s too much wrong with these experiments.”
His explanation of the way Google translator works, for instance, is a graphic example of how a giant just takes (or “appropriates without compensation”) and monetizes the work of the crowd. “One of the magic services that’s available in our age is that you can upload a passage in English to your computer from Google and you get back the Spanish translation. And there’s two ways to think about that. The most common way is that there’s some magic artificial intelligence in the sky or in the cloud or something that knows how to translate, and what a wonderful thing that this is available for free.
“But there’s another way to look at it, which is the technically true way: You gather a ton of information from real live translators who have translated phrases, just an enormous body, and then when your example comes in, you search through that to find similar passages and you create a collage of previous translations.”
“So it’s a huge, brute-force operation?” “It’s huge but very much like Facebook, it’s selling people [their advertiser-targetable personal identities, buying habits, etc.] back to themselves. [With translation] you’re producing this result that looks magical but in the meantime, the original translators aren’t paid for their work—their work was just appropriated. So by taking value off the books, you’re actually shrinking the economy.”
The way superfast computing has led to the nanosecond hedge-fund-trading stock markets? The “Flash Crash,” the “London Whale” and even the Great Recession of 2008?
“Well, that’s what my new book’s about. It’s called The Fate of Power and the Future of Dignity, and it doesn’t focus as much on free music files as it does on the world of finance—but what it suggests is that a file-sharing service and a hedge fund are essentially the same things. In both cases, there’s this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. [Meanwhile], it’s shrinking the overall economy. I think it’s the mistake of our age.”
The mistake of our age? That’s a bold statement (as someone put it in Pulp Fiction). “I think it’s the reason why the rise of networking has coincided with the loss of the middle class, instead of an expansion in general wealth, which is what should happen. But if you say we’re creating the information economy, except that we’re making information free, then what we’re saying is we’re destroying the economy.”
Single Page « Previous 1 2 3 4 Next »
Subscribe now for more of Smithsonian's coverage on history, science and nature.









Comments (79)
+ View All Comments
The article is historically compelling. And gives rise to a rather provocative analogy of the psychology of human nature and its use of knowledge for the purpose of empowerment. Many great civilizations have risen and fallen based on their faculty to think, reason, acquire and apply such knowledge. For a creator to place a "warning label" on his creation should give those reading this article pause for thought. Artificial intelligence is a powerful and magnificent tool; but in all its glory it is tainted by a downside, that can only be tempered by the use of the very human element of empathic reasoning.
Posted by Priscilla Miller on May 11,2013 | 11:38 AM
dammit... and I thought it would take the rest of the world at least a month or two to catch up. Having given up on technology a few weeks ago, it's nice to see others close behind. The Androids of today do a fine job as typewriters and mailboxes, addressbooks and that's where I draw the line. Facepoop is a dated messaging system, and musicians gotz to pop their tunes on usb chips. Cheers !
Posted by dudermn on May 7,2013 | 05:46 PM
Well, this Jaron Lanier sounds like an interesting thinker. I do not feel, however, that the author made even the most remote attempt to understand the ideas presented. Technical error first: MIDI is a control protocol for "telling synthesizers what notes to play and the rhythms, as well as recording and playing back control information of various kinds" 2nd of all, why do we see all of these smart comparisons to known historical figures (like Chambers- oh no, there is no innuendo with THAT comparison, sir.) while our dear author seems incapable of comprehending or relaying the concept of mob rule and groupthink etc. Surely this concept is not a new concept, nor particularly difficult to comprehend. Why make Jaron look like an obscure figure, when his message is plain and simple? Thank You
Posted by aaron peacock on May 1,2013 | 11:05 AM
This guy is the tech version of Michael Moore and is laughing all the way to the bank...
Posted by Stone on April 8,2013 | 01:35 PM
Lanier's modus operandus is to go on on and about what he "advocated" and "promoted", leading lazy gullible easily confused minds to think that he actually had anything to do with creating or developing these things.
Posted by on March 18,2013 | 10:45 PM
"I have spoken with Jaron a number of times and it is clear that he is one of the most brilliant minds of our era. I'm a technology professional (telephone switching systems engineer) and share most of his critiques of the current status quo." He's brilliant because ... he agrees with you! Ever hear anyone say that someone is brilliant but they're wrong about everything?
Posted by Snort on March 18,2013 | 10:35 PM
"what is now known as Web 2.0—“information wants to be free,” “the wisdom of the crowd” and the like." The things you mention have nothing to do Web 2.0. Lanier has nothing to do with Web 2.0. All Lanier does is talk.
Posted by Snort on March 18,2013 | 10:22 PM
"Jaron Lanier was one of the creators of our current digital reality" No, really, he wasn't. The Web and VR have nothing to do with each other. Lanier's primary skill is as a self-promoter.
Posted by Snort on March 18,2013 | 10:18 PM
Author Ron Rosenbaum states that Jason Lanier's father "brought up his son in the New Mexico desert, far from civilization..." Please! In the 70's Mr. Lanier and teen-aged Jason used to come by our Dairy Goat farm a couple of miles from their place located in the lush and fertile Mesilla Valley on the outskirts of Las Cruces, New Mexico's 2nd largest city and home of New Mexico State University. Hardly "in the desert" or "far from civilization." Did Jason Lanier himself describe the area in those terms or did Rosenbaum just assume that we New Mexicans (all two million + of us) live under a cactus 15 miles from our neighbors? Poor old New Mexico has enough trouble convincing the "other 49" that we are part of the US. At least give us credit for being civilized. After all, some of us even subscribe to Smithsonian. Sincerely, Willa Hancock, Deming NM
Posted by Willa Hancock on March 3,2013 | 09:32 PM
Mr. Lanier came across as a gentle giant and I share his concerns about digital barbarism. Mr. Lanier is correct that Google translator and pirated music extract valuable societal assets. However, as a digital pioneer he could be prejudiced to ignoring the increase in value likely to attach to all non-digital (i.e. non-virtual) commodities (e.g. physical books, live music, the paper on which I am writing my letter). As the digital world deprives our senses of their genetically programmed wants, we humans will necessarily pay a higher price for products that have sensually restorative properties, such as the touch and feel of paper.
Posted by David Frank on February 27,2013 | 06:55 PM
This is basically a continuation of the discussion that nobody seem to want to have: what to do about all the services and jobs that will no longer be needed ? We have really only seen to the start of the internet age, there will probably be no need for translators or many many other service occupations that can easily be automated using big data and more processing power. Big data, AI and further innovations in automation will end up making most jobs more or less obsolete in the not so far future and we have only see the start of this yet. The question here is why the people in power doesn't have any real answers or solutions to this problematic future.
Posted by PL on February 6,2013 | 11:25 AM
This article mirrors my own concern regarding to techno-utopianism, I do see how anonymity gave a lot of people a license to become hate-filled trolls of the blogging-sphere.
Posted by Janet on January 29,2013 | 02:42 PM
The trouble with speaking out against the digital barbarism is that you have to somehow offer a path towards wherever it is that you want the digital world to go. Just say a few words about how you want things to be better.
Posted by Tom on January 27,2013 | 02:41 AM
So why did this guy defect again? I agree with several other readers... WHAT IS UP with this writer?
Posted by Gal on January 27,2013 | 01:56 AM
+ View All Comments