What Turned Jaron Lanier Against the Web?
The digital pioneer and visionary behind virtual reality has turned against the very culture he helped create
- By Ron Rosenbaum
- Smithsonian magazine, January 2013, Subscribe
I couldn’t help thinking of John Le Carré’s spy novels as I awaited my rendezvous with Jaron Lanier in a corner of the lobby of the stylish W Hotel just off Union Square in Manhattan. Le Carré’s espionage tales, such as The Spy Who Came In From the Cold, are haunted by the spectre of the mole, the defector, the double agent, who, from a position deep inside, turns against the ideology he once professed fealty to.
And so it is with Jaron Lanier and the ideology he helped create, Web 2.0 futurism, digital utopianism, which he now calls “digital Maoism,” indicting “internet intellectuals,” accusing giants like Facebook and Google of being “spy agencies.” Lanier was one of the creators of our current digital reality and now he wants to subvert the “hive mind,” as the web world’s been called, before it engulfs us all, destroys political discourse, economic stability, the dignity of personhood and leads to “social catastrophe.” Jaron Lanier is the spy who came in from the cold 2.0.
To understand what an important defector Lanier is, you have to know his dossier. As a pioneer and publicizer of virtual-reality technology (computer-simulated experiences) in the ’80s, he became a Silicon Valley digital-guru rock star, later renowned for his giant bushel-basket-size headful of dreadlocks and Falstaffian belly, his obsession with exotic Asian musical instruments, and even a big-label recording contract for his modernist classical music. (As he later told me, he once “opened for Dylan.” )
The colorful, prodigy-like persona of Jaron Lanier—he was in his early 20s when he helped make virtual reality a reality—was born among a small circle of first-generation Silicon Valley utopians and artificial-intelligence visionaries. Many of them gathered in, as Lanier recalls, “some run-down bungalows [I rented] by a stream in Palo Alto” in the mid-’80s, where, using capital he made from inventing the early video game hit Moondust, he’d started building virtual-reality machines. In his often provocative and astute dissenting book You Are Not a Gadget, he recalls one of the participants in those early mind-melds describing it as like being “in the most interesting room in the world.” Together, these digital futurists helped develop the intellectual concepts that would shape what is now known as Web 2.0—“information wants to be free,” “the wisdom of the crowd” and the like.
And then, shortly after the turn of the century, just when the rest of the world was turning on to Web 2.0, Lanier turned against it. With a broadside in Wired called “One-Half of a Manifesto,” he attacked the idea that “the wisdom of the crowd” would result in ever-upward enlightenment. It was just as likely, he argued, that the crowd would devolve into an online lynch mob.
Lanier became the fiercest and weightiest critic of the new digital world precisely because he came from the Inside. He was a heretic, an apostate rebelling against the ideology, the culture (and the cult) he helped found, and in effect, turning against himself.
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And despite his apostasy, he’s still very much in the game. People want to hear his thoughts even when he’s castigating them. He’s still on the Davos to Dubai, SXSW to TED Talks conference circuit. Indeed, Lanier told me that after our rendezvous, he was off next to deliver the keynote address at the annual meeting of the Ford Foundation uptown in Manhattan. Following which he was flying to Vienna to address a convocation of museum curators, then, in an overnight turnaround, back to New York to participate in the unveiling of Microsoft’s first tablet device, the Surface.
Lanier freely admits the contradictions; he’s a kind of research scholar at Microsoft, he was on a first-name basis with “Sergey” and “Steve” (Brin, of Google, and Jobs, of Apple, respectively). But he uses his lecture circuit earnings to subsidize his obsession with those extremely arcane wind instruments. Following his Surface appearance he gave a concert downtown at a small venue in which he played some of them.
Lanier is still in the game in part because virtual reality has become, virtually, reality these days. “If you look out the window,” he says pointing to the traffic flowing around Union Square, “there’s no vehicle that wasn’t designed in a virtual-reality system first. And every vehicle of every kind built—plane, train—is first put in a virtual-reality machine and people experience driving it [as if it were real] first.”
I asked Lanier about his decision to rebel against his fellow Web 2.0 “intellectuals.”
“I think we changed the world,” he replies, “but this notion that we shouldn’t be self-critical and that we shouldn’t be hard on ourselves is irresponsible.”
For instance, he said, “I’d been an early advocate of making information free,” the mantra of the movement that said it was OK to steal, pirate and download the creative works of musicians, writers and other artists. It’s all just “information,” just 1’s and 0’s.
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Comments (79)
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The article is historically compelling. And gives rise to a rather provocative analogy of the psychology of human nature and its use of knowledge for the purpose of empowerment. Many great civilizations have risen and fallen based on their faculty to think, reason, acquire and apply such knowledge. For a creator to place a "warning label" on his creation should give those reading this article pause for thought. Artificial intelligence is a powerful and magnificent tool; but in all its glory it is tainted by a downside, that can only be tempered by the use of the very human element of empathic reasoning.
Posted by Priscilla Miller on May 11,2013 | 11:38 AM
dammit... and I thought it would take the rest of the world at least a month or two to catch up. Having given up on technology a few weeks ago, it's nice to see others close behind. The Androids of today do a fine job as typewriters and mailboxes, addressbooks and that's where I draw the line. Facepoop is a dated messaging system, and musicians gotz to pop their tunes on usb chips. Cheers !
Posted by dudermn on May 7,2013 | 05:46 PM
Well, this Jaron Lanier sounds like an interesting thinker. I do not feel, however, that the author made even the most remote attempt to understand the ideas presented. Technical error first: MIDI is a control protocol for "telling synthesizers what notes to play and the rhythms, as well as recording and playing back control information of various kinds" 2nd of all, why do we see all of these smart comparisons to known historical figures (like Chambers- oh no, there is no innuendo with THAT comparison, sir.) while our dear author seems incapable of comprehending or relaying the concept of mob rule and groupthink etc. Surely this concept is not a new concept, nor particularly difficult to comprehend. Why make Jaron look like an obscure figure, when his message is plain and simple? Thank You
Posted by aaron peacock on May 1,2013 | 11:05 AM
This guy is the tech version of Michael Moore and is laughing all the way to the bank...
Posted by Stone on April 8,2013 | 01:35 PM
Lanier's modus operandus is to go on on and about what he "advocated" and "promoted", leading lazy gullible easily confused minds to think that he actually had anything to do with creating or developing these things.
Posted by on March 18,2013 | 10:45 PM
"I have spoken with Jaron a number of times and it is clear that he is one of the most brilliant minds of our era. I'm a technology professional (telephone switching systems engineer) and share most of his critiques of the current status quo." He's brilliant because ... he agrees with you! Ever hear anyone say that someone is brilliant but they're wrong about everything?
Posted by Snort on March 18,2013 | 10:35 PM
"what is now known as Web 2.0—“information wants to be free,” “the wisdom of the crowd” and the like." The things you mention have nothing to do Web 2.0. Lanier has nothing to do with Web 2.0. All Lanier does is talk.
Posted by Snort on March 18,2013 | 10:22 PM
"Jaron Lanier was one of the creators of our current digital reality" No, really, he wasn't. The Web and VR have nothing to do with each other. Lanier's primary skill is as a self-promoter.
Posted by Snort on March 18,2013 | 10:18 PM
Author Ron Rosenbaum states that Jason Lanier's father "brought up his son in the New Mexico desert, far from civilization..." Please! In the 70's Mr. Lanier and teen-aged Jason used to come by our Dairy Goat farm a couple of miles from their place located in the lush and fertile Mesilla Valley on the outskirts of Las Cruces, New Mexico's 2nd largest city and home of New Mexico State University. Hardly "in the desert" or "far from civilization." Did Jason Lanier himself describe the area in those terms or did Rosenbaum just assume that we New Mexicans (all two million + of us) live under a cactus 15 miles from our neighbors? Poor old New Mexico has enough trouble convincing the "other 49" that we are part of the US. At least give us credit for being civilized. After all, some of us even subscribe to Smithsonian. Sincerely, Willa Hancock, Deming NM
Posted by Willa Hancock on March 3,2013 | 09:32 PM
Mr. Lanier came across as a gentle giant and I share his concerns about digital barbarism. Mr. Lanier is correct that Google translator and pirated music extract valuable societal assets. However, as a digital pioneer he could be prejudiced to ignoring the increase in value likely to attach to all non-digital (i.e. non-virtual) commodities (e.g. physical books, live music, the paper on which I am writing my letter). As the digital world deprives our senses of their genetically programmed wants, we humans will necessarily pay a higher price for products that have sensually restorative properties, such as the touch and feel of paper.
Posted by David Frank on February 27,2013 | 06:55 PM
This is basically a continuation of the discussion that nobody seem to want to have: what to do about all the services and jobs that will no longer be needed ? We have really only seen to the start of the internet age, there will probably be no need for translators or many many other service occupations that can easily be automated using big data and more processing power. Big data, AI and further innovations in automation will end up making most jobs more or less obsolete in the not so far future and we have only see the start of this yet. The question here is why the people in power doesn't have any real answers or solutions to this problematic future.
Posted by PL on February 6,2013 | 11:25 AM
This article mirrors my own concern regarding to techno-utopianism, I do see how anonymity gave a lot of people a license to become hate-filled trolls of the blogging-sphere.
Posted by Janet on January 29,2013 | 02:42 PM
The trouble with speaking out against the digital barbarism is that you have to somehow offer a path towards wherever it is that you want the digital world to go. Just say a few words about how you want things to be better.
Posted by Tom on January 27,2013 | 02:41 AM
So why did this guy defect again? I agree with several other readers... WHAT IS UP with this writer?
Posted by Gal on January 27,2013 | 01:56 AM
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