What Turned Jaron Lanier Against the Web?
The digital pioneer and visionary behind virtual reality has turned against the very culture he helped create
- By Ron Rosenbaum
- Smithsonian magazine, January 2013, Subscribe
I couldn’t help thinking of John Le Carré’s spy novels as I awaited my rendezvous with Jaron Lanier in a corner of the lobby of the stylish W Hotel just off Union Square in Manhattan. Le Carré’s espionage tales, such as The Spy Who Came In From the Cold, are haunted by the spectre of the mole, the defector, the double agent, who, from a position deep inside, turns against the ideology he once professed fealty to.
And so it is with Jaron Lanier and the ideology he helped create, Web 2.0 futurism, digital utopianism, which he now calls “digital Maoism,” indicting “internet intellectuals,” accusing giants like Facebook and Google of being “spy agencies.” Lanier was one of the creators of our current digital reality and now he wants to subvert the “hive mind,” as the web world’s been called, before it engulfs us all, destroys political discourse, economic stability, the dignity of personhood and leads to “social catastrophe.” Jaron Lanier is the spy who came in from the cold 2.0.
To understand what an important defector Lanier is, you have to know his dossier. As a pioneer and publicizer of virtual-reality technology (computer-simulated experiences) in the ’80s, he became a Silicon Valley digital-guru rock star, later renowned for his giant bushel-basket-size headful of dreadlocks and Falstaffian belly, his obsession with exotic Asian musical instruments, and even a big-label recording contract for his modernist classical music. (As he later told me, he once “opened for Dylan.” )
The colorful, prodigy-like persona of Jaron Lanier—he was in his early 20s when he helped make virtual reality a reality—was born among a small circle of first-generation Silicon Valley utopians and artificial-intelligence visionaries. Many of them gathered in, as Lanier recalls, “some run-down bungalows [I rented] by a stream in Palo Alto” in the mid-’80s, where, using capital he made from inventing the early video game hit Moondust, he’d started building virtual-reality machines. In his often provocative and astute dissenting book You Are Not a Gadget, he recalls one of the participants in those early mind-melds describing it as like being “in the most interesting room in the world.” Together, these digital futurists helped develop the intellectual concepts that would shape what is now known as Web 2.0—“information wants to be free,” “the wisdom of the crowd” and the like.
And then, shortly after the turn of the century, just when the rest of the world was turning on to Web 2.0, Lanier turned against it. With a broadside in Wired called “One-Half of a Manifesto,” he attacked the idea that “the wisdom of the crowd” would result in ever-upward enlightenment. It was just as likely, he argued, that the crowd would devolve into an online lynch mob.
Lanier became the fiercest and weightiest critic of the new digital world precisely because he came from the Inside. He was a heretic, an apostate rebelling against the ideology, the culture (and the cult) he helped found, and in effect, turning against himself.
***
And despite his apostasy, he’s still very much in the game. People want to hear his thoughts even when he’s castigating them. He’s still on the Davos to Dubai, SXSW to TED Talks conference circuit. Indeed, Lanier told me that after our rendezvous, he was off next to deliver the keynote address at the annual meeting of the Ford Foundation uptown in Manhattan. Following which he was flying to Vienna to address a convocation of museum curators, then, in an overnight turnaround, back to New York to participate in the unveiling of Microsoft’s first tablet device, the Surface.
Lanier freely admits the contradictions; he’s a kind of research scholar at Microsoft, he was on a first-name basis with “Sergey” and “Steve” (Brin, of Google, and Jobs, of Apple, respectively). But he uses his lecture circuit earnings to subsidize his obsession with those extremely arcane wind instruments. Following his Surface appearance he gave a concert downtown at a small venue in which he played some of them.
Lanier is still in the game in part because virtual reality has become, virtually, reality these days. “If you look out the window,” he says pointing to the traffic flowing around Union Square, “there’s no vehicle that wasn’t designed in a virtual-reality system first. And every vehicle of every kind built—plane, train—is first put in a virtual-reality machine and people experience driving it [as if it were real] first.”
I asked Lanier about his decision to rebel against his fellow Web 2.0 “intellectuals.”
“I think we changed the world,” he replies, “but this notion that we shouldn’t be self-critical and that we shouldn’t be hard on ourselves is irresponsible.”
For instance, he said, “I’d been an early advocate of making information free,” the mantra of the movement that said it was OK to steal, pirate and download the creative works of musicians, writers and other artists. It’s all just “information,” just 1’s and 0’s.
Subscribe now for more of Smithsonian's coverage on history, science and nature.









Comments (69)
+ View All Comments
This is basically a continuation of the discussion that nobody seem to want to have: what to do about all the services and jobs that will no longer be needed ? We have really only seen to the start of the internet age, there will probably be no need for translators or many many other service occupations that can easily be automated using big data and more processing power. Big data, AI and further innovations in automation will end up making most jobs more or less obsolete in the not so far future and we have only see the start of this yet. The question here is why the people in power doesn't have any real answers or solutions to this problematic future.
Posted by PL on February 6,2013 | 11:25 AM
This article mirrors my own concern regarding to techno-utopianism, I do see how anonymity gave a lot of people a license to become hate-filled trolls of the blogging-sphere.
Posted by Janet on January 29,2013 | 02:42 PM
The trouble with speaking out against the digital barbarism is that you have to somehow offer a path towards wherever it is that you want the digital world to go. Just say a few words about how you want things to be better.
Posted by Tom on January 27,2013 | 02:41 AM
So why did this guy defect again? I agree with several other readers... WHAT IS UP with this writer?
Posted by Gal on January 27,2013 | 01:56 AM
digital piracy can be neutralized by paying musicians less and the staff and behind the scenes persons more. Musicians should not be making millions while others starve. The concept that worries me the most is the emerging crowd mind. If a crowd intellect will determine the fate of humanity we are in for a dire situation... in fact, it is already happening. Witness the subhumans creating wars and punishing whistle blowers, rewarding Wall street while Main Street is jobless.... Most of humanity has an average intellect and should not control the destiny of humanity. Lets let the 5% of the population who are geniuses yield more power than power hungry politicians who only manipulate the crowd mind.
Posted by sharyl on January 26,2013 | 11:17 AM
Prophesy and personal experience affirm that "As the shadow follows the body, as we think, so do we become," to quote the Buddha. So the first hurdle to "becoming the change you wish to see," to paraphrase Mahatma Ghandi, is to think that change is possible. Bringing such thinking into action, our volition creates a manifestation of the desired change in the collective consciousness. As an individual, one is the change for others to observe and consider. In this manner, civilization (or collective consciousness) evolves, provided the interests of the individual evolves the collective interests as well. I like the Rastafarian manner of speaking about one's self, including one's individual self, or "i" and one's membership in the one collective humanity, or "I." "i and I bring you greetings!" This recognition that one person is simultaneously an individual and the collective brings the interests of the person into line with the collective, or it's manifestation comes to naught. Therefore, thoughts that disbelieve in the evolving unity of all humanity around mutual vested collective interests is not sustainable. As free information has allowed us to see and hear one another in real time, a "me" world is becoming a "we" planet, a single race, the leaves of one tree. Our collective human evolution seems at once as miraculous as human actions must seem to the animal kingdom, and inevitable as tipping points of human consciousness experience it's own enhanced well-being.
Posted by dmbones on January 25,2013 | 08:44 PM
I don't really see the ... point of his objections. What is his alternative plan? The article doesn't even hint. So he's in the exact same intellectual position of a luddite loom-smasher. What's even more bizarre is that he seems to think he's being completely original: "hey guys, automated looms benefit factory owners, and superstar weavers still make money, but us middle-of-the-road weavers are getting screwed! We should ... do something? ... so that ... automated looms get 'de-invented' and we're economically needed again?" Where's the long term thinking? Or maybe this article just chose not to focus on it, and I should blame its author?
Posted by Jarmen on January 24,2013 | 06:12 AM
I am not a programmer but I have this C language subject this session and have to prepare for it. What all topics should be covered in it? And has anyone studied from this course http://www.wiziq.com/course/2118-learn-how-to-program-in-c-language of C tutorial online?? or tell me any other guidance... would really appreciate help
Posted by christi parks on January 21,2013 | 10:10 AM
Admittedly, I will need to reflect on Lanier's opinions longer before I have a conclusion about them. He is either treading deeply or deeply lost. As a social historian, I have been fascinated by the ways that information technology have always resulted in dramatic social change that no one could have predicted in the moment (at least not while still being taken seriously by leading scholars of the dying epoch). Movable block printing, made cheap after the Black Death, led to the Enlightenment as well as the horrors of Europe’s wars of religion in the Protestant Reformation. The advent of electronic and radio communication helped create mass culture but also became the tools of new totalitarian governments. It is not unreasonable to predict that the so-called Information Age should bring about dramatic social changes both creative and destructive. Is Lanier onto something, or simply on something? Time will tell, but most likely none of us will see what is coming until it has unfolded into fruition in our children’s lifetimes.
Posted by Robert A. on January 16,2013 | 07:09 PM
The "wisdom of crowds" is a stupid idea. I was involved in an exercise once designed to show the wisdom of crowds. It involved a scenario where a small boat gets stranded on an island. I started asking questions that someone who knows about survival might like to know, like how big the island was. Was it big enough to have a lens of fresh water on top of the salt water? The exercise planners: "I dunno." They were plainly annoyed at actually being asked for real information. It subverted their plan to show how a group would come up with better ideas than an individual.
Posted by Steve D on January 14,2013 | 08:20 PM
He should change his name to Ludd. The economy is being destroyed by Santa Claus economics, not by the massive generation of wealth that has come about through the internet and which subsidizes the welfare/warfare state. If we didn't have the internet, likely the US would resemble the Soviet Union near it's collapse burdened under a huge debt and dying economy.
Posted by KenHead on January 14,2013 | 07:24 PM
By "wisdom of the crowd" I believe you meant to say "lynch mob"...I once read that the wisdom of crowds will ultimately triumph over the lynch mob. I believe this is happening online, as trolling has diminished and enlightenment has grown. I think Lanier's ominous doom & glooming isn't quite as dreadful as he's making it out to be. Although what the elites do with technology also remains to be seen. It won't be the masses that wipe out the masses in the end.
Posted by rickmarin on January 12,2013 | 05:04 PM
There are more people making and consuming music, and music is a bigger part of the average person's everyday life, than ever before in the history of mankind. That's not a supposition; that's an indisputable fact. The loss in stature and economic livelihood on the part of musicians has nothing to do with the internet and free information: it's the ubiquity of music-making technology. To put it simply, everyone can make music now. It's as easy as downloading CakeWalk or Frootyloops. So there are a lot more people making music. So there's a lot more music out there. So music is less valuable of a commodity. So musicians themselves are less valuable. Cruel and cold, maybe, but pretty straightforward and self-evident. Supply/demand. Music has gone from being a prized commodity, to oversaturation. Hence, its value has gone down. We're seeing the same thing happen with literature and self-publishing right now. Anybody can write books now -- so everybody is writing books now. So the price of a book has gone from $40 to $3.99. The same thing sort of happened to film in the 60's and 70's, with the collapse of the Big Five system and the indie revolution -- and then kind of again in the early 2000's, with the advent of Youtube. In fact, it should even have a third wave in about 10-15 years, when the quality of film tools available to professionals and amateurs (and the cost/quality ratio) have a negligible distance between them. I say again: there are more people making and consuming music, and music is a bigger part of the average person's everyday life, than ever before in the history of mankind. Deal with it.
Posted by Brandon Carbaugh on January 11,2013 | 04:03 PM
He had me right up until he attacked anonymity on the web. To me this is the single greatest plus of the internet. While I agree it can breed a certain amount of negativity, it also allows discourse on subjects that are all but outlawed in society. Today there are grave repercussions if one has contrarian points of view on things such as race, gender relations, and so on. And no, before anyone says it, contrarian does not imply hateful. When you hear about idiot sports/news announcers saying the slightly "wrong thing" and loosing their jobs over it, you can see why anonymity is so important to honest discourse. So yea, this anonymity can certainly lead to people saying things they wouldn't normally say in polite society (or whatever), but it DOES increase the potential for conversation and therefore a broadening of horizons. Let's keep in mind that some of the greatest (at the time) contrarians in history used anonymity in order to change and create our society (Ben Franklin comes to mind). Finally, by attacking anonymity is discounts the other side of the coin: if someone really is an a** on line, no one is making you read the comments or respond to them. Man/woman up and take responsibility for your own life. Humans aren't supposed to be so fragile that simple words should carry with them so much damage. Words are powerful...but so is the choice to listen to them. Grow up.
Posted by LanceSmith on January 11,2013 | 03:30 PM
+ View All Comments