Shaun White, Snowboarding
Shaun White has become the face of snowboarding, gracing the covers of Sports Illustrated, Men’s Journal, Outside and Rolling Stone and starring in numerous commercials. On top of his 2006 and 2010 Olympic golds, “The Flying Tomato” (a nickname his mop of red hair earned him) has collected nine X Games gold medals and become the first athlete to medal in both the Summer and Winter X Games. (Did I mention he skateboards?) Last winter, he perfected six new tricks for the Vancouver Games, five of which had never been done before, in a secret halfpipe in the backcountry behind Colorado’s Silverton Mountain. In Vancouver, he finished his final run—a victory lap considering his first run secured him the gold—with his Double McTwist 1260, a maneuver connecting two flips and three and a half spins.