In 1989, Life Magazine Said Goodbye To Video Stores, Mailmen and Pennies… | History | Smithsonian
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In 1989, Life Magazine Said Goodbye To Video Stores, Mailmen and Pennies…

In 1989, Life magazine predicted that, by the year 2000, many staples of modern American life might find themselves on the scrapheap of history

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Portion of the cover of the February 1989 issue of Life magazine

 

 

The February 1989 issue of Life magazine predicted that, by the year 2000, many staples of modern American life might find themselves on the scrapheap of history. Life predicted that by the year 2000 people would need to say goodbye to everything from film (pretty much) to all-male clergy in the Catholic church (not so much).

Bid ta-ta to LPs, fur coats and sugar. Toodle-oo to checkbooks, oil and swimming in the ocean. Happy trails to privacy, porno theaters and who knows, maybe even Democrats. It’s not just animals and vegetation that are departing the planet (currently one species every 15 minutes). With them goes, for better or worse, any number of the tangibles and intangibles now taken for granted. Gathered here are the contents of an as-yet-unburied time capsule dedicated to impending obsolescence. So should auld acquaintance be forgot…

The predictions are especially interesting in that they were made shortly before the birth of the modern web and the mid-1990s flood of non-tech types getting online. What then will bring about the decline of the mailman? The magazine insists that it’s not email, but the fax machine.

A few of the things that Life said you’d “Say goodbye to…”

The Red Cent

“The extinction of penny candy along with the high cost of copper have made the life expectancy of this coin not worth a plugged nickel.”

On February 4, Canada stopped putting their penny into circulation. They joined the likes of Australia, Norway and Sweden among others, but there’s no indication that Americans will be rid of Lincoln’s copper face anytime soon.

Water from faucets

“Play taps for this kind of H2O, which pollution will make unfit to drink.”

Bottled water is a $22 billion industry, with many people believing that it’s safer than tap water. But given the 1.5 million tons of plastic used to make those disposable bottles, it’s taking quite a toll on the environment.

Film

“Using microchips, proud grandparents threaten to store thousands of images on portable show-and-tell miniscreens.”

Life‘s prediction about the death of film was pretty spot-on. The interesting detail that they missed: those “portable show-and-tell miniscreens” would also be know as phones.

Canned Food

“Fed up with C rations, Americans want fresh food. No word yet from the nation’s pampered pets.”

Here in the 21st century, farmer’s markets and fresh produce are more in vogue than meal pills and canned food. But what are we supposed to stock our zombie apocalypse bunkers with?

Video Stores

“A database owned by the phone company will feed every home with 5,000-plus movies — some worth watching — via optical fibers.”

Sure, your local video store may be shuttered, and you may even watch movies on your phone, but it’s not just the phone company that’s controlling the vast database of content you’re watching. Netflix, Redbox and iTunes have been absolutely devastating the business of Blockbusters everywhere.

Disposable diapers

“Invest your money in diaper services because the environment is crying for a change.”

The disposable diaper industry has shown no signs of slowing down in the 21st century, with about 3.6 million tons of diapers dumped into American landfills each year, making up about 2.1% of municipal waste.

Mailmen

“Not snow nor rain nor sleet stays these couriers, but the fax will.”

With the end of Saturday postal service coming this August, there’s no question that the USPS is struggling. But it certainly wasn’t the fax machine that made deadtree letters an endangered species. The people who knew what electronic mail was in 1989 were few and far between.

Dentists

“Say ahh. Fluoridation and good oral hygiene will root out cavities.”

While oral hygiene has improved over the course of the last century, you’d be mistaken if you think it’s because fewer people are going to the dentist.

Signatures

“The handwriting is on the wall. For security, we’ll no longer sign checks and documents. Instead fingerprints, read by an electronic eye, will serve as ID.”

We certainly seem to be moving in this direction, but you’re likely still scribbling your John Hancock on everything from credit card receipts to digital FedEx package scanners.

Plugs and Switches

“Voice-activated appliances and electronics with self-contained energy sources will be set to play from the word go.”

Nothing says late 20th century futurism quite like voice-activated control of everything. But until Siri and her robot friends work out the bugs (and maybe we feel less stupid shouting at our machines), it has quite a ways to go before it becomes a ubiquitous technology.

Networks

“Competition from cable and entertainment systems catering to highly individual tastes may deliver a TKO to television’s Big Three.”

The Big Three television networks have seen a decreasing market share since 1989, but they’re certainly alive and kicking here in the 21st century as they still have some of the largest budget shows and still host many of the live events (Academy Awards, Super Bowl) that are impervious to time shifting.

Communism

“As capitalist tools shore up the state, the U.S.S.R. will retire Lenin.”

The fall of the Berlin Wall wouldn’t happen until November of that year, though it’d be hard to call Communism in the 21st century completely dead. But even China’s Communist Party—though still 80 million members strong—has embraced its own version of quasi-capitalism.

Venice

“The lagoon city may be going, going, gondola as water and air pollution erode its functions.”

Venice is still a city, but with scary weather like the flooding this past November there’s no telling how much longer that may be the case.

Typewriters

“Now is the time for all good men and women to come to the aid of this vanishing species.”

Life may not have seen the internet revolution that was just over the horizon, but at least they understood that typewriters were on their way out.

Keys

“Plastic cards that open electronic locks (although they work only erratically in today’s hotels) will also show up at the front doors of homes and offices.”

With all the attention being paid recently to the vulnerability of hotel keycards, it’s unlikely many of us will be trusting our front doors to those magnetic strips anytime soon.

All-Male Clergy

“For heaven’s sake, anything can happen, even at the Vatican.”

Pope Benedict XVI delivered his final public address as Pope today, but despite a change of leadership, it’s unlikely the Catholic church will be ordaining women as priests in the near future.

 

Life had a few hits, and more than a few misses. But in a cruelly ironic twist Life didn’t predict yet another event of the year 2000… its own demise as a monthly magazine.

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