Today in History
September 04, 1957
The Ford Motor Company unveils its Edsel line at dealerships nationwide on September 4, 1957. Some $250 million and ten years in the making, the new midsize 1958 Edsels—named for Henry Ford's son—attract millions of lookers but fewer than 64,000 buyers the first year. Its radical design, competition from discounted 1957 models, a recession and production woes make Edsel a synonym for flop in three years.
Today's Feature History Article
Fans of a battery-powered emissions free sedan mourn its passing
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