The History of the Doughnut
A look back at the men, women and machines that made America’s favorite treat possible
- By David A. Taylor
- Smithsonian magazine, March 1998, Subscribe
(Page 2 of 3)
Levitt's doughnut machine was the first sign that the doughnut, till then merely a taste sensation, could, in production, become a public spectacle. And so generations of kids like me, and adults, too, have stood transfixed by the Willy Wonka-like scene behind the glass of doughnut shops, learning in the process that the doughnut hole is built in, not cut out. There before them a circle of dough, shaped like a perfect smoke ring, and about the diameter of a baseball, dropped off into a vat of boiling oil, circulated, got turned over to brown on the other side, and emerged from the oil on a moving ramp, one by one like ducks in a row.
The machines grew more refined. The idea spread. By 1931, the New Yorker was whispering to its readers, "We can tell you a little about the doughnut-making place in Broadway," and described how "doughnuts float dreamily through a grease canal in a glass enclosed machine, walk dreamily up a moving ramp, and tumble dreamily into an outgoing basket."
By then, Adolph Levitt's machines were earning him a dreamy $25 million a year, mostly from wholesale deliveries to bakers around the country. A company spokesman breathlessly reported that Levitt's machine had pulled the doughnut "out of the mire of prejudice that surrounded the heavy, grease-soaked product . . . and made it into a light, puffy product of a machine."
He had a point. By the 1934 World's Fair in Chicago, doughnuts were poster material, billed as "the food hit of the Century of Progress." Seeing them produced "automatically" somehow made them part of the wave of the future. A doughnut cost less than a nickel, within reach of most of the Depression's victims. They were base and beloved. In the 1934 film It Happened One Night, rugged newspaperman Clark Gable actually has to teach runaway heiress Claudette Colbert how to dunk. Often, doughnuts were sold with their own can-do philosophy. Singer Cindy Hutchins' mother recalls buying them after seeing movies at Washington, D.C.'s Capitol Theater. They came with a slip of paper to bolster the downtrodden: "As you go through life make this your goal: Watch the doughnut, not the hole."
It was in the 1930s, too, and half a country away from Levitt's busy Harlem bakery, that a Frenchman named Joe LeBeau made his way up from New Orleans to Paducah, Kentucky. Probably the hard times led him to sell his secret recipe (written out longhand on a slip of paper), and the name Krispy Kreme, to a local store owner named Ishmael Armstrong, who hired his nephew, Vernon Rudolph, and put him to work selling the treats door-to-door.
In 1937 young Vernon and two friends found themselves in Winston-Salem, North Carolina, with just $25 between them. They borrowed ingredients (potatoes, sugar and milk) from a kindly grocer, stripped down to survive the heat of baking in July, and emerged with a fresh batch of Krispy Kremes, which they delivered in their 1936 Pontiac. That year, Joe Louis was heavyweight champ, Amelia Earhart disappeared over the Pacific, the Golden Gate Bridge was completed, and a popular song was proclaiming that you can live on doughnuts and coffee if "you're in love."
North Carolinians soon found their way to Rudolph's operation, and because it's hard to stay wholesale when the fragrance keeps issuing retail flyers for every batch, Rudolph, like Levitt before him, boosted local sales by letting the public see, as well as buy. Krispy Kreme still uses this wholesale/retail system, selling to grocery stores and to passersby who watch for the neon "Hot Doughnuts Now" sign to light up, signaling a fresh batch.
War seems to be a powerful stimulant to doughnut consumption. After all, doughnuts enlisted for World War II just as in World War I. Red Cross women, later known as Doughnut Dollies, doled them out. In his 1942 Army musical, Irving Berlin romanticized the doughnut further with a soldier who loses his heart at Broadway's Stage Door Canteen and eats his way through some anxious waiting: "I sat there dunking doughnuts till she caught on." Not surprisingly, Vernon Rudolph returned from military duty with thoughts of expanding his doughnut chain. And it was right about then, in the early 1950s, that the first Ring King started churning away in the back room.
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Comments (1)
I have seen the Krispy Kream donut maker but I would guess that less than half of your reader have seen one. Please recompile with a picture of the machine.
Posted by Wilson Gartner on June 4,2012 | 09:41 AM