Radio Activity: The 100th Anniversary of Public Broadcasting
Since its inception, public radio has had a crucial role in broadcasting history - from FDR's "Fireside Chats" to the Internet Age
- By Marina Koestler Ruben
- Smithsonian.com, January 26, 2010, Subscribe
On January 13, 1910, tenor Enrico Caruso prepared to perform an entirely new activity: sing opera over the airwaves, broadcasting his voice from the Metropolitan Opera House to locations throughout New York City. Inventor Lee deForest had suspended microphones above the Opera House stage and in the wings and set up a transmitter and antenna. A flip of a switch magically sent forth sound.
The evening would usher out an old era—one of dot-dash telegraphs, of evening newspapers, of silent films, and of soap box corner announcements. In its place, radio communications would provide instant, long-distance wireless communication. In 2009, America celebrated the 40th anniversary of the creation of National Public Radio; thanks to deForest, 2010 marks the centennial of the true birth of the era of public broadcasting.
Wireless telephony had been several decades in the making. European experimenters (including Heinrich Hertz, for whom the radio frequency unit hertz is named) had contributed to the field in the late 1800s by experimenting with electromagnetic waves. In the 1890s, Guglielmo Marconi invented the vertical antenna, transmitting signals of ever-increasing distance; by 1901, he could send messages from England across the Atlantic Ocean to Newfoundland. Thanks in part to these advances, in December 1906, Canadian inventor Reginald Fessenden was able to arrange a holiday broadcast to operators off the Atlantic seaboard. His singing, violin playing and biblical verse reading were heard on ships from New England to Virginia.
In the decade after deForest’s broadcast, popular interest in radio technology grew. Amateur devotees became known as “fans,” rather than “listeners” or “listeners-in,” which were terms used derogatorily to indicate that a person was not actively engaged in both sides of radio broadcast. “Every radio at the time—or all the good ones—could both transmit and receive,” explains Michele Hilmes, professor of media and cultural studies at the University of Wisconsin at Madison. Radio was a highly technical leisure activity. Fans used wire coils and spark plugs as they built receivers and transmitters at home. Early radios required multiple dial adjustments.
Not everyone embraced the radio or understood how it functioned. The resulting mystery left some Americans wary. Were electromagnetic waves responsible for droughts? Skeptics blamed radios for the vibrations of bed springs, the creaking of floorboards, even a vomiting child. In Wisconsin, people thought radios could stop cows from producing milk, says Hilmes. Could the electromagnetic waves kill birds? Yes, Hilmes concurs: “If they flew into electrical wires.”
But critics could not dampen the spirits of radio fanatics. Despite a hiatus during World War I, when the government banned amateur radio broadcasting, the medium blossomed. In 1922, the United States made radio licenses available to broadcasters, and several hundred stations were founded.
The 1920s showed audiences that radio was a faster means of receiving updates than waiting for the newspaper. The experimental Detroit station 8MK announced the results of the 1920 Harding-Cox presidential election to the approximately 500 locals with receivers. (Others eager for speedy news gathered outside the Detroit News, which shared results by megaphone and lantern slide.) Also broadcast live were the oral arguments and verdict in the Scopes "Monkey Trial" of 1925.
As more events were captured on the radio, more fans built and bought sets. From 1922 to 1923, the number of radio sets in America increased from 60,000 to 1.5 million. In 1922, there were 28 stations in operation; by 1924, there were 1,400. Among the biggest commercial broadcasters were the National Broadcasting Company and the Columbia Broadcasting System, formed in 1926 and 1927, respectively, and still familiar as television networks NBC and CBS.
For noncommercial broadcasters, the precursor to what we today call public broadcasting, it was hard to stay afloat. Back in the 1920s, more than 200 colleges, universities, and other educational organizations had requested broadcasting licenses, but 75 percent of these stations folded by 1933. Hilmes points out that educational radio did particularly well in the Midwest, where stations could broadcast to land-grant college communities interested in agriculture. Still, in many regions, nonprofits struggled to maintain control of their bandwidth in the presence of companies using the new economic model for broadcasting: advertisement-based programming. Promotions for Pepsodent toothpaste and Ivory Soap sneaked their way into the living room between weather, news, sports and entertainment.
The Great Depression forced a lull in radio development, but still, by 1931, radio’s “Golden Age” had begun. Half of America’s homes had radios. Mothers listened in the morning, children after school, and fathers with their families during prime time broadcasts. Isolated rural citizens could listen to sermons and gospel music from their farmhouse kitchens. In 1932, the nation awaited updates about the kidnapping of Charles Lindbergh’s baby. From their kitchen tables, starting on March 12, 1933, families could hear Franklin Delano Roosevelt’s Sunday evening “Fireside Chats.”
During World War II, nine in ten families owned a radio, and they listened to an average of three to four hours of programming a day, using it as their main source of news. By 1940, over a quarter of American automobiles came with radios, ready for the early equivalent of today’s “driveway moments.”
Just as radio reached its zenith, a new industry took hold. According to Michael C. Keith, American radio scholar and associate professor of communication at Boston College, the 1950s began with the “fear that radio was finished as a consequence of television.” Radio had created dramas, sitcoms, soap operas—the same broadcasting genres that television now took for itself. As listeners became viewers, most in peril were educational and noncommercial radio. They relied on grants now directed to television alone. In 1964, the Ford Foundation, formerly the main funder of educational radio, completely cut its support.
But radio did not fold. In fact, it prospered. Keith cites several factors: The creation of the transistor allowed radios to become smaller and more mobile. Also, as radio stations studied demographic data, they were able to cater more specialized programming to their audiences. Perhaps most important, though, was the emergence of a new type of music. Keith credits rock ‘n’ roll with creating the youth culture in America, and as the music took to the airwaves, so did under-21 listeners.
Over the course of the next decade, interest grew in the idea of publicly funded broadcasting. President Lyndon Johnson had supported the Carnegie Commission on Educational Television, which researched this question. When the committee recommended federal funding for television alone, several radio professionals agitated for the inclusion of “and radio” in the forthcoming bill. Indeed, Johnson’s 1967 Public Broadcasting Act established the federally funded Corporation for Public Broadcasting, which, in turn, created National Public Radio in 1969.
Over the next 40 years, NPR accumulated member stations nationwide. Commercial broadcasting also continued to flourish. Talk radio began to dominate the AM broadcast band, with music shifting to the clear FM band. In 1987, the Federal Communications Commission repealed the Fairness Doctrine, a 1949 policy that required broadcasters to show both sides of controversial issues; the repeal continues to buoy AM talk radio today. Eventually, the AM and FM bands were joined by XM and other satellite radio services, extending the medium’s reach in the 21st century.
What, then, is the future of radio? “Internet,” says Keith. “Brick–and-mortar has given way to cyberspace,” he says. Younger audiences no longer listen to traditional radio. Rather, “they are their own programmers.” Keith sees this coming decade as a time of transition, when radio stations will refine their Internet presence to be ready for the “terminus point,” not too far into the future, when their old-form broadcasts will fold.
We owe much of the continued success of public radio broadcasting—of all radio broadcasting, for that matter—to the efforts of deForest and his contemporaries. But there is a little bit more to the story of deForest’s 1910 endeavor. The truth is, when Lee deForest flipped the switch at the Metropolitan Opera House, during the first American public radio broadcast, audiences heard almost nothing. Static and radio interference muddled the music of Cavalleria Rusticana and Pagliacci, the performances that evening. As Keith puts it, the “great self-promoter” deForest was “ultimately granted the title of Father of Radio, but with some reserve.” That night in 1910 gained significance mainly as a symbol. It marked the intended start of a century of broadcasting, a golden age of radio eventually eclipsed, mid-century, by the rise of a new box, the television.
Today, 100 years after deForest’s experiment, the Metropolitan Opera makes its performances available on the Internet, our modern-day wireless wonder. But listeners and fans alike can still hear the Met’s radio broadcasts on Saturday afternoon on NPR—and these days, the music is crystal clear.
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Comments (11)
The development of radio broadcasting for entertainment and advertising really began in the 1920's. Many competing stories exploit tales of early radio and "who" was first doing "what." Facts, as I have studied them for 60+ years would indicate that radio's earliest broadcasts were happening simultaneously in many parts of the country at about the same time - i.e., the early 1920's. Licensed stations vs. experimental activity makes it difficult to award a "first prize" to any one station, but certainly the programs of KDKA have to be considered among the best documented. Professor Fessenden's experimentation in the early 1900's seem to have enough substantiation to be considered the first local and long-distance "programs" to actually be transitted. Countless others, certainly including Marconi and DeForest made the transmission of the spoken word on the ether possible. I personally do not feel that traditional radio broadcasting will ever be succeeded totally by more recent technologucal such as satellite transmissions and "netcasting" on the web - even though my Heritage Radio Theatre is, today, an online program. Sometimes it's hard for me to believe a;; this has happened solely within my lifetime and the days when I was learning radio as a teen in the 1940's.
Tom Heathwood - The Olde Tyme Radio Network
www.vintageradioplace.com/broadcast
Posted by Tom Heathwood on February 18,2010 | 01:40 AM
One correction of detail . . .Reginald Fessenden was, indeed, the first man to successfully transmit voice and music signals in 1906--BUT the "Christmas Eve" broadcast probably never happened. That event is now deep into the literature, but all those references are based on a copy of a 1932 letter sent just months before the inventor's death. And the letter can be read in several ways. Fessenden DID conduct witnessed experimental broadcasts that very month--there are plenty of archival and even published pieces of evidence for that event. But the wonderful Christmas (and New Years) Eve transmissions, which admittedly make great stories, are surely no more than legend. Several researchersa have dug deeply into available archives--including Fessenden's own papers--and there is simply no support for the holiday transmissions.
Posted by Chris Sterling on February 14,2010 | 01:08 PM
What is missing here is the detail that by the mid 70's, NPR, which wanted to grow into a nationwide presence, convinced the FCC to pass a law to no longer give small 10 watt stations any priority on the band. NPR saw them as an impediment to their goals. By 1976, any 10 watter became a "class D" meaning that any stronger station that would interfere with their signal could do so. This was a huge setback for many tiny college and local stations, and one of the reasons today that so many pirates are popping up everywhere.
More recently the FCC has opened up some brief windows for creating low power FM stations, but in many urban areas, the band is already full.
Posted by Jes on February 14,2010 | 12:05 PM
The Metropolitan Opera is NOT carried by NPR. Independent of NPR, the Met has its own network comprised of both public and commercial radio stations.
Posted by Anders Yocom on February 12,2010 | 10:14 PM
In the mid-1940's, my brother made a radio from wire and a round Quaker Oats box and I don't know what else. Would kids today had the simple/complicated pleasure of making simple things that really work, and hark back to earlier days! My mom taught me to iron - while listening to Metropolitan Opera broadcasts on Saturdays. I still enjoy ironing - and I still enjoy opera! And we still listen to NPR. Thanks for the history lesson and the blog updates.
Posted by Kay Zurcher on February 11,2010 | 08:22 AM
Thought a note about the November 2, 1920, broadcast of the Harding-Cox Presidential Election returns by KDKA, Pittsburgh, PA, might be of interest, also. It was the world's first broadcast by a commercially licensed radio station. Of course I do have an personal interest in commenting about the event since my grandfather was a technician for KDKA and was present at many of KDKA's "firsts." SEE: http://www.kdkaradio.com/pages/5642810.php
Posted by BJC on February 10,2010 | 07:36 PM
While Lee deForrest made significant contributions to the birth of radio broadcasting, no celebration of radio broadcasting would be complete without noting that Reginald Fessenden made wireless voice transmissions as early as 1904 and a publicly announced broadcast by radio on 24 December 1906. For more see:
http://www.ewh.ieee.org/reg/7/millennium/radio/radio_wireless.html
Also, Dr. Charles Herrold made voice transmissions from San Jose California in 1909 and by 1910 he was broadcasting regularly scheduled programs of news, weather, music and commercials. He even took phone-in requests for the music. Doc Herrold's station continues today as KCBS San Francisco. For more see:
http://www.charlesherrold.org/KCBS.html
Posted by Glen Pensinger on February 10,2010 | 06:27 PM
Radio is our most underated and unappreciated media. Among the many other simple joys it brings is having it on in the dog days of summer listening to your local baseball broadcast....priceless!
Posted by DrBOP on February 9,2010 | 10:55 PM
I am impressed by how far radio has come. I think public broadcasting saved the radio industry.
Posted by ashleyweightlosscoach on February 1,2010 | 11:02 PM
The reporters asked Mr. Tesla if he was mad that Marconi recieved the credit for radio wave transmissions, he simply stated " Why should I, he used 14 of my patents to do it"
Mrs. Ruben you better do your homework before you write another article, shame on you for not even mentioning Tesla, Turn your cellphone off and read the book, Man out of time.
Posted by Ron Allton on February 1,2010 | 07:25 PM
Fascinating! I especially like how this showed the complicated nature of recorded history. DeForest gets credit for the first broadcast, but the real story is much more tangled.
Posted by Rhea on January 30,2010 | 09:59 AM