Eight Lessons for the Presidential Debates

What are the key dos and don'ts the candidates should remember when campaigning for the White House?

  • By Kenneth C. Davis
  • Smithsonian.com, October 03, 2012
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Lesson 8: You Are Always on Camera

Seated on a stool during a town hall-style, three-way debate in October 1992 against Bill Clinton and Ross Perot, President George H.W. Bush looked out of his element. But when the cameras caught him checking his wristwatch, it was a telling image. Although the Bush camp attempted to say that the president was trying to signal that Perot was being given too much time, that was not the image conveyed. The president looked like he wanted to be anywhere else than on that stage.

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