Folkways Producer Tony Schwartz, Creator of the Daisy Ad, Dies

  Something about the way of life during the Cold War era always strikes me as simple—simple in all senses of the word—plain, uncomplicated, even naïve. I mean, why would children learn to "duck and cover," as if crouching under your school desk could save you from a nuclear blast? Earlier this we...

At Global Sound, check out 1,2, 3 and a Zing Zing Zing (1953), a collection of children's playground rhymes, or his classic New York 19 (1954), recordings of speeches, conversations and songs heard on city streets—hear Schwartz interview an elderly woman, the grocer and a plumber in the track, "Music in Speech."

A personal favorite of mine is An Actual Story in a Dog’s Life (1958), which aired on the CBS Radio Network that year. From the album, you’ll learn about Tony, his wired-hair terrier Tina, and his dog’s mother and father, Fanny Fishelson and Chip O’Hara. "I recorded all the sounds of all the situations that 'Tina' led me into," Schwartz writes in the liner notes.

This from the guy who scared us near half to death with a daisy.


(Daisy girl image courtesy of Conelrad. Album cover courtesy of Smithsonian Folkways.)

About Beth Py-Lieberman
Beth Py-Lieberman

Beth Py-Lieberman is the museums editor, covering exhibitions, events and happenings at the Smithsonian Institution. She has been a member of the Smithsonian team for more than two decades.

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