Why Polaroid Inspired Both Steve Jobs and Andy Warhol

Beloved by innovators and artists alike, the camera company dissolved into history once it lost its beloved CEO. Apple should take note

Christopher Bonanos of New York chronicles the rise and fall of Polaroid. (Courtesy of Princeton Architectural Press (left); Ellen McDermott)

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The current Polaroid is alive, they are trying to make interesting little products again. It’s a much smaller worldview than they once had.

Then there is “The Impossible Project,” which when Polaroid quit the film business in 2008, Dr. Florian Kaps, André Bosman and Marwan Saba dived in and bought the tooling in the very last factory before it was torn down. They have spent a couple of years trying to make film and, when they introduced it in 2010, it was definitely a beta test. First generation film was very problematic. They weren’t able to use the old formulas because they couldn’t get the chemicals anymore, those companies went out of business. Each batch since then has gotten better and last month they introduced the first film that actually behaves like Polaroid 600 film did. It looks like it’s supposed to. It’s easy to shoot and it is marvelous. They really finally got it to where it need to be.


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