The 11 Things You Didn’t Know About Wheaties- page 2 | Arts & Culture | Smithsonian
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(Courtesy of General Mills)

The 11 Things You Didn’t Know About Wheaties

Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?

The First Wheaties Cover Model Wasn’t Even Real

Jack Armstrong Wheaties Box
(Courtesy of General Mills)

The first character to be featured wasn't an athlete or even a real person. It was Jack Armstrong, the "All American boy" and star of a fictional radio show sponsored by Wheaties that began in 1933. In the stories, Armstrong was a popular athlete at Hudson High School who traveled the world plunging into one adventure after another, recovering lost uranium, rescuing passengers from a sinking ship and being trapped in a cave of mummies.

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