The 11 Things You Didn’t Know About Wheaties- page 12 | Arts & Culture | Smithsonian
(Courtesy of General Mills)

The 11 Things You Didn’t Know About Wheaties

Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?

The Greatest of All Time Wasn’t on the Cover Until 1999

Muhammad Ali Wheaties Box
(Courtesy of General Mills)
It wasn't until 1999 that perhaps the most famous face in the world appeared on a Wheaties box. Muhammad Ali, a polarizing figure during his boxing heyday in the 1960s and 1970s, appeared on the box 18 years after his final bout.

Comment on this Story

comments powered by Disqus