The 11 Things You Didn’t Know About Wheaties- page 4 | Arts & Culture | Smithsonian
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(Courtesy of General Mills)

The 11 Things You Didn’t Know About Wheaties

Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?

The First Woman on the Cover Was a Famous Pilot

Elinor Smith Wheaties Box
(Courtesy of General Mills)

The same year Gehrig became the first athlete on a Wheaties box, Elinor Smith became the first woman to have that honor. Smith had been named the best female pilot of 1930, beating out Amelia Earhart. She set the solo endurance record, flying more than 13 hours in an open cockpit in zero degree weather, then reset the same record a few months later, flying more than 26 hours. She also set the world's altitude record and flew her plane under the four bridges of New York's East River, a feat that has never been duplicated.

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