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Photobooth photo There are about 250 authentic chemical photobooths left in the United States.

Reprinted from American Photobooth (c) Näkki Goranin. With permission of the publisher, W.W. Norton & Company, Inc.

  • Arts & Culture

Four for a Quarter

Photographer Nakki Goranin shows how the once ubiquitous photobooth captured the many faces of 20th-century America

  • By Kenneth R. Fletcher
  • Smithsonian magazine, September 2008

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    Related Books

    American Photobooth

    by Nakkai Goranin
    W.W. Norton, 2008

    More from Smithsonian.com
    • Kenneth R. Fletcher on "Four for a Quarter"
    • Celebrity Portraitist Gerard Malanga

    Nakki Goranin and I squeeze into a cramped photobooth in a Vermont shopping mall and practice our expressions. Goranin, a veteran, tries out some wacky poses, sticking her tongue out and squinting at the lens. I'm a bit more inhibited and, as the camera clicks off four shots, stick with a bemused smile. A minute later, the machine spits out a photo strip.

    "I love them," says Goranin of the photos. "They're the real Nakki." Goranin, who lives in Burlington and has just published an illustrated history of the machine, American Photobooth, asks me to sign and date the back of the strip, just as she did in the late 1960s growing up in Chicago and sharing photobooth photos with her friends.

    The routine is familiar to the generations of Americans who documented everyday moments by jumping inside a booth and popping a quarter into the slot. Still, Goranin doesn't much care for the mall's machine, which is digital—the print quality is not what it used to be. But, she says, there are only about 250 authentic chemical booths left in the United States, and she knows of none available to the public in Vermont.

    As Goranin, a photographer and self-described romantic, sees it, photo strips tell the story of 20th-century American history from the ground up. The images in her new book, culled from thousands she has collected at auctions, flea markets and antiques stores, show down-at-the-heels farmers in overalls, wartime sweethearts and 1950s boys with greased hair and ducktails. She points out a photo of a World War II-era couple kissing passionately. "Day before he left," the notation reads.

    Before the photobooth first appeared, in the 1920s, most portraits were made in studios. The new, inexpensive process made photography accessible to everyone. "For 25 cents people could go and get some memory of who they were, of a special occasion, of a first date, an anniversary, a graduation," Goranin says. "For many people, those were the only photos of themselves that they had."

    Because there is no photographer to intimidate, photobooth subjects tend to be much less self-conscious. The result—a young boy embracing his mother or teenagers sneaking a first kiss—is often exceptionally intimate. "It's like a theater that's just you and the lens," Goranin says. "And you can be anyone you want to be."

    Goranin's photobooth obsession began after her mother died in 1999. She needed to continue her photography, but couldn't focus on her work or bring herself to go back into the darkroom. Frequenting photobooths was the answer, she says. After a while, Goranin got the idea to publish her collection of self-portraits—now part of the permanent collection of the International Center for Photography in New York City—along with a brief history of the machine. But she was surprised by the dearth of information about the machine's origins or development; she set off from her cozy white Vermont house to see what she could discover for herself. That was nine years ago.

    Goranin pored through microfilm of old newspapers. She drove back and forth across the United States and Canada interviewing anyone connected with the business that she could track down. When she telephoned the son of a long-dead early photobooth operator, she learned that only the day before, he had thrown away a trove of vintage photographs and business records. Goranin persuaded him to climb into a Dumpster to retrieve the items. Goranin even bought her own fully functioning 1960s-era photobooth and is now restoring two others that she also purchased.

    Nakki Goranin and I squeeze into a cramped photobooth in a Vermont shopping mall and practice our expressions. Goranin, a veteran, tries out some wacky poses, sticking her tongue out and squinting at the lens. I'm a bit more inhibited and, as the camera clicks off four shots, stick with a bemused smile. A minute later, the machine spits out a photo strip.

    "I love them," says Goranin of the photos. "They're the real Nakki." Goranin, who lives in Burlington and has just published an illustrated history of the machine, American Photobooth, asks me to sign and date the back of the strip, just as she did in the late 1960s growing up in Chicago and sharing photobooth photos with her friends.

    The routine is familiar to the generations of Americans who documented everyday moments by jumping inside a booth and popping a quarter into the slot. Still, Goranin doesn't much care for the mall's machine, which is digital—the print quality is not what it used to be. But, she says, there are only about 250 authentic chemical booths left in the United States, and she knows of none available to the public in Vermont.

    As Goranin, a photographer and self-described romantic, sees it, photo strips tell the story of 20th-century American history from the ground up. The images in her new book, culled from thousands she has collected at auctions, flea markets and antiques stores, show down-at-the-heels farmers in overalls, wartime sweethearts and 1950s boys with greased hair and ducktails. She points out a photo of a World War II-era couple kissing passionately. "Day before he left," the notation reads.

    Before the photobooth first appeared, in the 1920s, most portraits were made in studios. The new, inexpensive process made photography accessible to everyone. "For 25 cents people could go and get some memory of who they were, of a special occasion, of a first date, an anniversary, a graduation," Goranin says. "For many people, those were the only photos of themselves that they had."

    Because there is no photographer to intimidate, photobooth subjects tend to be much less self-conscious. The result—a young boy embracing his mother or teenagers sneaking a first kiss—is often exceptionally intimate. "It's like a theater that's just you and the lens," Goranin says. "And you can be anyone you want to be."

    Goranin's photobooth obsession began after her mother died in 1999. She needed to continue her photography, but couldn't focus on her work or bring herself to go back into the darkroom. Frequenting photobooths was the answer, she says. After a while, Goranin got the idea to publish her collection of self-portraits—now part of the permanent collection of the International Center for Photography in New York City—along with a brief history of the machine. But she was surprised by the dearth of information about the machine's origins or development; she set off from her cozy white Vermont house to see what she could discover for herself. That was nine years ago.

    Goranin pored through microfilm of old newspapers. She drove back and forth across the United States and Canada interviewing anyone connected with the business that she could track down. When she telephoned the son of a long-dead early photobooth operator, she learned that only the day before, he had thrown away a trove of vintage photographs and business records. Goranin persuaded him to climb into a Dumpster to retrieve the items. Goranin even bought her own fully functioning 1960s-era photobooth and is now restoring two others that she also purchased.

    The history she eventually put together chronicles the rapid rise and remarkable longevity of the machine. In the 1920s, an enterprising Siberian immigrant named Anatol Josepho perfected a fully automated process that produced a positive image on paper, eliminating the need not only for negatives but for operators as well. His "Photomaton" studio, which opened in 1926 on Broadway in New York City, was an immediate hit. Crowds lined up to pay 25 cents for a strip of eight photos. Within a few years, photobooths could be found from Paris to Shanghai.

    Even amid the worldwide depression of the 1930s, the photobooth continued to grow. Entrepreneurs who couldn't afford to buy the real thing built their own versions, some out of wood, then hid a photographer in the back who shot and developed the pictures and slipped them through a slot. The unsuspecting subjects were none the wiser.

    By mid-century, photobooths were ubiquitous. Jack and Jackie Kennedy stepped into one in the 1950s. Yoko Ono and John Lennon included a reproduction strip with their 1969 recording, "Wedding Album." In the 1960s, Andy Warhol shuttled models with rolls of quarters from booth to booth in New York City. A 1965 Time magazine cover features Warhol's photobooth portraits of "Today's Teen-Agers."

    These days digital photobooths, which became available in the 1990s, let users add novelty messages and backgrounds and delete and retake shots. Allen Weisberg, president of Apple Industries, which has manufactured digital booths since 2001, says digital photobooth sales continue to grow. "Photobooths have made a tremendous resurgence," he says. "It's like apple pie and baseball. It's part of our heritage." The digital booths are being used in new ways. Lately, a number of companies have popped up offering rentals of lightweight, portable photobooths for use at weddings and parties.

    But Goranin and other purists long for the real McCoy with its distinctive smell, clanking machinery and the fraught anticipation that comes with waiting for the photos to appear. A Web site, Photobooth.net, documents the locations of a dwindling number of these mechanical dinosaurs.

    "The old chemistry booths, which I love, are becoming harder and harder to find," says Goranin. "But the [digital] booth is still a fun experience. You still get great photos. You still have a wonderful time in them. You still have the old-fashioned curtains that you can draw and that sense of mystery." Goranin smiles. "There's nothing in the world like a photobooth."

    Kenneth R. Fletcher last wrote about Richard Misrach's beach images.


    1 2


    Related topics: Photography 20th Century

     
    Comments

    Hi, Just enjoyed your article but am surprised about the date of the first photobooth. The article says 1920's but I have two strips of photos of my grandmother and her sister, which must be circa 1905. I judge this by the dress, hairstyle, and other photographs of the young ladies; and by the fact that my grandmother died in 1914. The sisters were raised in Brooklyn and these may be from Brighton Beach or Coney Island. The quality is not great. Could these be an early version or manually produced, do you think? The photos--they're clowning around!--are treasures. Your article hit home. Thank you, Betty Snowden

    Posted by Betty Snowden on August 26,2008 | 05:54PM

    Kenneth R. Fletcher & Nakki Goranin-- (Addendum to email about 30 minutes ago.) I just checked the back of my grandmother and her sister's photos and they are imprinted with: Photographer, H. T. Donovan, 461 Fulton St., Brooklyn--so apparently not at a Coney Island booth. Still, they are four photos on a 4X1" strip as with a photobooth and I've assumed that's what they are. Any thoughts? Thanks, Betty

    Posted by Betty Snowden on August 26,2008 | 06:29PM

    Loved your artical. I have missed out. All these years I have seen and avoided photobooths. Next time I see one I will take the plunge.

    Posted by David Bunton on August 28,2008 | 06:58AM

    These pictures actually brought a tear to my eye...What an awesome collection. I'm so glad other people share my obsession with the old fashioned photo booth because it means they will be slower to disappear. I've charted most of my life in photo booth pictures, and don't want to stop now. An old friend and I (who have collected many photo strips since our early teens) recently took our first photo booth pictures with her baby and my new godson. Hopefully he'll be able to look back on those and wonder who we were at this age in the same way I wonder about the people in Naaki's collection. (With maybe a little more of a point of reference, I'd imagine.)

    Posted by Felisa Rogers on August 28,2008 | 10:56AM

    I enjoyed your piece on photobooths. I recently tried but failed at getting my grandson,3 and grandaughter 7 to get there pictures taken in a photobooth at the mall. They were too short and only the tops of there heads were taken, but they kept them anyway. I have one of myself when I was 14 years old and a few more at other ages, along with my two daughters when there were little 3, and 7. The price sure has gone up from 44 years ago.

    Posted by Rosita Calta on August 29,2008 | 02:25PM

    I, too, am a photobooth junkie always dragging whomever I was with to sit and pose. When I get home (now away on vacation), I will look through my vast collection for ones to send to you. I do hope I have saved the ones where my friends and I (as many as five people) squeezed into a booth and in fits of laughter, got 4 of those precious photos. Thanks for a great article and I am looking forward to reading the book.

    Posted by Sue Levin on August 29,2008 | 03:06PM

    What a pleasure to read this article about photobooths! As a young girl in the '50's my friends and I regularly had fun recording our moods or our "wannabe selves", all--as you stated--in the privacy of the photobooth where there was no self-consciousness. Since, my grown daughter and I take advantage of them whenever possible, usually on trips, but quite frankly, I had forgotten about them in recent years. No more. Now that I realize they still exist, I will be ever on the alert. (I would imagine, though, that the cost will be more than 25 cents for four photos.)

    Posted by nancy berndt on August 31,2008 | 12:50PM

    Nakki... You ROCK! You have written the definitive book on Photobooths! Congratulations on a fine work! Gary Gulley

    Posted by Gary Gulley on September 2,2008 | 07:23AM

    I treasure a picture of my grandmother Minnie Vogt, taken in the photobooth in the Hotel St. George, Brooklyn, NY, in 1944. Her daughter, my Aunt Elizabeth, lived there and we often visited; while there we used that photobooth. After Grandma died, the best portrait found of her was the one taken in the photobooth. It was enlarged and given to all family members. Today, I have that portrait and shall use it to show my grandchildren. Marie Lane Mahwah, NJ

    Posted by on September 4,2008 | 01:53PM

    These brought back memories I do not have my first photo strip any more but remember the policeman who used to wait concealed near the train Station Photo booth because virtually every runaway in the state would eventually show up at the photo booth to get a memento.

    Posted by skygreen on September 4,2008 | 03:17PM

    I suggest anyone who loves the old photobooths rent the wonderful movie "Amelie," directed by Jean-Pierre Jeunet

    Posted by Suzanne Carlton on September 4,2008 | 03:19PM

    I just enjoyed your article about the photobooths and it brought back many memories about trips to down town Buffalo and the Woolworth's store there, where my friend and I would have our picture taken together. I also have pictures of my brother and sister taken about the same time. This would have been in the early 1960's. What fun it was to be on our own for a trip downtown and the pictures would be reminders of our day. Thanks for the information about the machines. I had to dig those precious 'cameos' right out for another look!

    Posted by Sharon Aumick on September 4,2008 | 06:45PM

    When I was about ll and my sister was 13 our parents let us take the streetcar into Portland, Oregon in 1941. Since we were not good friends at the time, it is amazing when I look at the Photomatic picture (in color yet) with my arms around her and smiling. I think we paid $.25 for the framed photo and on the back there was a special offer for three 5 x 7 enlargements for $1.00, which we didn't have the money for. The booth was was in a building where the streetcar stopped so it was convenient. About three months later, WW11 began. Thanks for the memories. posted by Alice Gustafson on September 12, 2008.

    Posted by alice gustafson on September 12,2008 | 11:00AM

    My wife Rita and I have been married 40 years now. I still carry four photobooth pictures of her taken when she was eighteen in my wallet. She hates them but to me they are priceless, showing a youthful look and hairstyle and clothing style. I read this article and said "Wow, now I know why I've been carrying these pictures around with me for over 40 years now. Great memories.

    Posted by Sam Small on September 15,2008 | 01:38PM

    Ahhhh, both of my parents are gone, but the images of them I adore are from the photobooth of the county fair...where we sat in a variety of configurations each year! My MOST favorite, the one which would prompt my Mom to say, "oh, he pinched my behind right then!"

    Posted by Leslie Hanna on September 16,2008 | 05:11PM

    Back in the 1980s I worked at a bar in Chicago called Maxtavern, on Sheffield and George Streets. The owner cajoled a photo booth from the very reluctant owner of the local booth business, and it was an instant hit. So much so that one of the bartenders started the annual tradition of a poster-sized composite of booth pics contributed by patrons, arranged in rows and containing next year's calendar. When that bartender (Gavin Morrison) left Max and bought his own bar, Rainbo Club (on Damen and Division Streets), he had a photo booth installed, and there it sits to this day (sadly having outlasted Gavin). And they have a box of "Calendars" in the corner for the asking. --TigerLady

    Posted by Kris Slawinski on September 17,2008 | 11:53AM

    After reading this article, I was feeling a bit nostalgic. I remember when my mother and I went to a photo booth. It was in 1976. I was 5 years old. She died in 1977 of cancer. So, the photo brings happy and sad memories for me. Happy that at least I had my mother at the beginning of my life. But, sad that my memories of her are vague and hazy.

    Posted by Ray Myers on September 19,2008 | 01:06PM

    I was a student at Carroll College in Waukesha WI in the early '70's. In '71 or '72, the yearbook staff decided to put a photobooth outside the "The Pit" (the student grille/snack area/hang out place in the Student Union). We were told that if we wanted to have our picture in that year's yearbook, we would have to have a strip of pictures taken in the booth and submit them. I submitted a strip that includes one of me with my turtleneck completely covering my face (which did not please my parents!). While that yearbook is far from the best one out of my 4 years at Carroll with its lack of captions under group pictures (very frustrating now that memories are fading) and it's brittle, glued binding and softcover format, when I look through those strips of pictures of people I knew then, what I see are the real people the way I knew them. What you see are the people the way they saw themselves or the way that they wanted to be seen (or not seen, in my case). They are creative, sometimes subversive (it was the early '70's after all!), funny, poignant but when I look through them, they bring back my time at Carroll more sharply than any of the other 3 yearbooks filled with studio photos. I think it is this insight into the personality of the person or people in the photos that is their charm. I cherish a strip of pictures taken of my mother in about 1939 when she was just out of high school. She is young, fresh-faced, and happy while mugging and "glamour-posing" for the camera. Seeing her that way was a revelation for me. Sadly, I found it after she died. How I wish that I could ask her to tell me about the day that strip was taken...what was she doing, who was she with, etc. Thanks for this great article! I plan to put it with my own photobooth pictures for future reference.

    Posted by Pat Schley on September 21,2008 | 08:02AM

    I was so moved by these collections. The images captured are some of the most beautiful portraits I have ever seen. I think that there is an intimacy to the phoyobooth that lends itself to being able to capture our most inner selves. Thanks for sharing all those photos.

    Posted by Lauren McGill on September 24,2008 | 07:20AM

    I loved the photobooth story! One of my favorite photos of my Grandmother is of the two of us in a photbooth. It was taken the week of my first Christmas in 1973. She has these fabulous glasses with rhinestones and a huge proud smile saying to the world, or at least the camera "Look at this! Isn't she the most amazing baby! I am a Grandma!" I was too young to appreciate the camera, and look uncomfortable, in the grip of Grandma's arms, in a tiny booth with a woman I barely knew. Thankfully, I got to know my Grandma a lot more and had many more photos before she passed away 28 years later, but the joy in the photbooth shot will always be one of my favorites.

    Posted by Julie Sisson on October 9,2008 | 02:19AM

    A friend of mine was reading your article and smiled,"If they only knew the beginning of the photo booth!" His dad invented it and had the copywright. He sold and shipped the booths out. They sold their pictures 4 for ten cents during the depression. They had a camera store in Salina,KS called "Smile-A-Minute Photo".

    Posted by Ruth Hindman on October 13,2008 | 01:53PM

    Thanks for the great article on the "photobooth". I had my daughter Rita send in my picture. It was of myself and my boyfriend when I was 17 and he was 25 and just out of the Air force. The picture was taken at Kings dancehall in Norfolk,NE. One might now raise eyebrows at the difference in age for us. But it seems it all worked out as we were married 2 years later and will be celebrating our 60th aniversary along with our 10 children.What a wonderful life we still have. Hopefully we will see that picture in a later issure of your great magazine. Thanks again, Ellen Anderson

    Posted by Ellen Anderson on October 17,2008 | 07:48AM

    I found the Smithsonian magazine while waiting in the ER at the local hospital and tore the article out about the "photobooth". I just loved it!!!!! I had photos taken with my husband, mother and son. I'd love to share these photos with you so maybe you could put them in your next book. Thanks again for the GREAT story!!!!!

    Posted by Virginia A Clemons on November 6,2008 | 06:07PM

    Ace Hotel in Portland OR has a Photobooth. Great Article

    Posted by Stumptown on December 6,2008 | 03:54PM

    As soon as I read your artical I had to get out my old photos and sure enough the memories came pouring back. It helps to see these little photos of a time when life was better. You see the handsome man I married 45 years ago is confined to a bed with Muscular Dystrophy and a number of other illnesses. He has all but forgotten our early years and lives in his childhood memories. It was nice to remember!!

    Posted by Shirley Hanson on February 1,2009 | 11:26AM

    I remember photobooths back when (40s & 50s) and even stepped into maybe one or two. My interest is now peaked upon reading the article & I'll look for a strip that might still exist. However the thought which remains with me is that I always took them for granted and assumed them to be more Coney Island than main stream. Isn't it interesting how much more reverence we have for something that's gone (or almost gone)? Additionally photobooths are associated with my youth which, at this end, I would dearly like to revisit. Very good article; I will become a subscriber.

    Posted by William Todd on February 5,2009 | 02:41PM

    Imagine my surprise when leafing through a copy of my mother's Smithsonian magazine, I came face to face with my father! I swore that the picture of the three sailors was of my father and two of his old Navy buddies! My mom couldn't seem to place him though. I've since copied the article to send to my brother to get his opinion. What a treat for me!! Thanks!

    Posted by Gloria Flick on February 22,2009 | 02:35PM

    I have vivid memories of being placed on a revolving seat in a photobooth when I was two (1928). I still have that series of eight pictures and also a set of my brother who was a year older. Mine starts out with a happy little girl who suddenly realizes that her mother is not there and then catches a sight of a very bright light out of the corner of her eye and doesn't like it at all. There are two views of a big pout and then the final three of a a full blown cry. In contrast my brother's set is a serious little boy taking it in stride with even a smile in one of the pictures.

    I am sure that seeing the pictures kept the memory alive, but I have never forgotten how scary the light was.

    Posted by Margaret G. Menges on April 10,2009 | 07:03PM

    In the late 90's my son and I traveled to Florida, my home state. This would have been his first trip back to my old haunts since the 1970's. Most of my family was gone, so there was no one to see. I wanted to give him more of a feel from where I had come from, things I had encountered and seen in my youth. It was purely by coincidence that we discovered we had forgotten beach towels before leaving and had to detour to a former popular "Family Mart" where my sister and I had used to have our photos take in just such a photobooth. The experience was always a novilty for us, the shine never came off that particular penny. I was actually telling David, my son, as we were crossing the parking lot about that very machine. After we were inside, the booth soon slipped fogotten into the backs of our minds. We had towels to find and a beach to invade. At the checkout counter however I heard my son cry out. "Dad! Is that the picture machine?" I looked over where my son was pointing and sure enough, there it was, right where I remembered it. There was no way it still worked, I thought. But Dave was digging in my pocket already for two quarters, (I guess the price had gone up since I was his age). I came across those photos three days before reading this article. That was a great day for us. One out of several that were not so great, but then nothing is perfect forever. But I have proof that perfection exists, four tiny frames of a boy and his Dad on a sunny afternoon in Jacksonville, Fl at a pit stop on our way to the beach. We took a lot home with us from that trip and have returned several times since. We even stopped by the Fmaily Mart to but of course the machine was gone, later, the chain of stores would be gone too. But I have proof of perfection, that it was there one day and found purely by chance by a boy who had never seen a photobooth in his life and has probably never seen one since.

    Mark McDonald, Atlanta Ga

    Posted by Mark McDonald on April 20,2009 | 04:34PM

    I read your article yesterday and had the technician at the lab where I was getting my blood drawn to copy it for me. I have one memory that I see (I do not remember the time though) that my dad goofed off in a photobooth with me when I was about 4 or 5. He passed away in 2008 and I will always cherish his memory but you article brought back that memory of the picture so much that i had to look through all of his pictures to find it so I could laugh one more time. Thanks for a great article!

    Posted by David Glorius on May 21,2009 | 06:48AM

    I believe that the sailor on the left in the trio picture is that of my father. He was a sailor on the LeRay Wilson during WWII. He was a handsome devil until the day he died.

    Posted by Barbara Ciesiel on August 24,2009 | 02:01PM

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