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Tuareg Chic

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  • By Jess Blumberg
  • Smithsonian magazine, October 2007, Subscribe
 

What's the link between European high fashion and the Tuareg, a semi-nomadic Berber group from Saharan Africa? A new exhibition at the National Museum of African Art highlights the story. In 1998, French entrepreneur Jean-Yves Brizot formed a Tuareg silver guild in Agadez, Niger. The jewelry caught the eye of Pierre-Alexis Dumas, artistic director of Hermès, the Parisian design house. Voilà! Tuareg clasps and necklaces began appearing as motifs in Hermès silk scarves. "Tuareg art has a graphic appeal that would be attractive to high-end fashion designers," says the museum's Christine Kreamer. And exhibition co-organizer Tom Seligman of Stanford's Cantor Center for Visual Arts says the scarves, in turn, have raised awareness of Tuareg designs.


What's the link between European high fashion and the Tuareg, a semi-nomadic Berber group from Saharan Africa? A new exhibition at the National Museum of African Art highlights the story. In 1998, French entrepreneur Jean-Yves Brizot formed a Tuareg silver guild in Agadez, Niger. The jewelry caught the eye of Pierre-Alexis Dumas, artistic director of Hermès, the Parisian design house. Voilà! Tuareg clasps and necklaces began appearing as motifs in Hermès silk scarves. "Tuareg art has a graphic appeal that would be attractive to high-end fashion designers," says the museum's Christine Kreamer. And exhibition co-organizer Tom Seligman of Stanford's Cantor Center for Visual Arts says the scarves, in turn, have raised awareness of Tuareg designs.

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