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Using his own capital, Allen Lane started the Penguin publishing house. His plan was to sell quality books for the price of a pack of cigarettes. (Central Press / Getty Images)

How the Paperback Novel Changed Popular Literature

Classic writers reached the masses when Penguin paperbacks began publishing great novels for the cost of a pack of cigarettes

Correction: The original version of this story incorrectly stated the cost of Penguin paperbacks. It was two and a half pence, not six pence.

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