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For a television commercial in 1967, he sat in an airplane alongside Whitey Ford, the New York Yankees star pitcher, and proclaimed the advertising campaign slogan of Braniff Airlines in heavily accented English—“If you got it, flaunt it.” Said Ford, “That’s telling ’em, Dalí baby.”
He flaunted it all right. In 1965 he began selling signed sheets of otherwise blank lithograph paper for $10 a sheet. He may have signed well over 50,000 in the remaining quarter century of his life, an action that resulted in a flood of Dalí lithograph forgeries.
But while Dalí could play the buffoon, he was also generous in reaching out to young artists and critics. When American Pop Art painter James Rosenquist was a struggling artist painting billboards in New York City, Dalí invited him to lunch at the St. Regis, then spent hours discussing art and encouraging his young guest. As a graduate student in the late 1960s, Dawn Ades knocked unannounced on Dalí’s door at Port Lligat. He invited her in. “Please sit down and watch me paint,” he said, then answered her questions as he worked.
And Dalí’s public popularity never waned. In 1974, when he was 70 years old, the town of Figueres opened the Dalí Theatre-Museum with an array of works donated by its renowned native son. The building was more of a Surrealist happening than a museum, featuring bizarre Dalí favorites such as the long black Cadillac that rained inside itself whenever a visitor dropped a coin into a slot. Hundreds of thousands of visitors still tour the museum each year.
Dalí’s last years were not joyful. He had bought a castle as a retreat for Gala in the town of Púbol, and beginning in 1971, she stayed there for weeks at a time. Dalí decorated parts of the castle with ostentatious furniture, but by his own account was allowed to visit only by written invitation. His fear that Gala might abandon him almost certainly contributed to his depression and decline in health.
After Gala’s death in 1982 at the age of 87, Dalí’s depression worsened, and he moved into the Púbol castle attended by nurses. His incessant use of a call button caused a short circuit that set off a fire in his bed and burned his leg. Doctors transferred him to Figueres, where he lay bedridden in the Torre Galatea, an old building with a tower that had been purchased after Gala’s death as an extension to the museum. “He does not want to walk, to speak, to eat,” the French photographer Descharnes, then managing Dalí’s affairs, told a newspaper reporter in 1986. “If he wants, he can draw, but he does not want.”
Dalí died in the Torre Galatea on January 23, 1989, at age 84 and was buried in the Dalí Theatre-Museum. For the most part, posthumous critical judgment has been harsh. “Critics believed that everything he painted after 1939 was awful junk,” says the Philadelphia Museum’s Taylor. “But I don’t agree. There were masterpieces in his later work, perhaps not as good as the early masterpieces, but masterpieces nevertheless. Dalí should be ranked with Picasso and Matisse as one of the three greatest painters of the 20th century, and I hope our exhibition will make this clear.”


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