Content ID:
Field:


  • About Smithsonian
  • Email Updates
  • Member Services
  • Shop
  • Archive
Smithsonian.com
  • Smithsonian Institution
  • Smithsonian Channel
  • goSmithsonian
  • Air & Space magazine
  • Home
  • History & Archaeology
  • People & Places
  • Science & Nature
  • Arts & Culture
  • Travel
  • Photos & Videos
  • Games & Puzzles
  • Subscribe
  • Art & Artists
  • Music & Literature
  • Photo of the Day
  • Smithsonian Institution
  • Trends & Traditions
Rogone Rogone (in a San Bernadino hospital) says "my babies' motivated the inventions.

Todd Bigelow/Aurora

  • Arts & Culture

A Neonatal Niche

Medical companies ignored the needs of premature infants, inspiring a nurse to become an entrepreneur

  • By Katy June-Friesen
  • Smithsonian magazine, March 2008

Article Tools

 
  • Font
  • Share/Save/Bookmark Share
     
  • Email
  •  
  • Print
  • Digg Digg
     
  • Comments
  • StumbleUpon StumbleUpon
     
  • RSS
  • Reddit Reddit
     

    Related Links

    Podcast interview with Sharon Rogone, a neonatal nurse-turned-inventor

    Most Popular

    • Viewed
    • Emailed
    1. The Ultimate Spy Plane
    2. Photo Contest Grand Prize Winner - In the early morning, fishermen clean their nets by Erhai Lake
    3. Photo Contest Finalist - A mountain dwarfs a passenger boat in the Three Gorges area of the Yangzi River
    4. Photo Contest Finalist - Ganga Arati
    5. Catching a Wave, Powering an Electrical Grid?
    6. Photo Contest Finalist - After a hard night's work at sea, a fisherman collects the rope that ties the nets
    7. Photo Contest Travel Winner - Dining in Gion
    8. Photo Contest Finalist - Erik in the World’s Greatest Store
    9. Tattoos
    10. Frank Baum, the Man Behind the Curtain
    1. There Oughta Be a Law
    2. Terra Cotta Soldiers on the March
    3. Frank Baum, the Man Behind the Curtain
    4. Photo Contest Grand Prize Winner - In the early morning, fishermen clean their nets by Erhai Lake
    5. High Hopes for a New Kind of Gene
    6. Catching a Wave, Powering an Electrical Grid?
    7. Up in Arms Over a Co-Ed Plebe Summer
    8. The Ultimate Spy Plane
    9. Buenos Aires: a City's Power and Promise
    10. Photo Contest Finalist - Walk on Water

    Sharon Rogone remembers her first days on the job in an intensive care unit for newborns in San Bernardino, California. Nurses cut tongue depressors in half, creating makeshift intravenous arm boards small enough for infants weighing as little as one and a half pounds. This was in 1980, when neonatal care was fairly new. "We were what I call Rube Goldberg nurses," says Rogone. "We would take things and make things because there weren't any products out there to fit the babies."

    That experience prompted the neonatal nurse, with just $2,000 in start-up funds, to become a businesswoman in 1981. Today her company, Small Beginnings Inc., boasts $1 million in annual sales to medical suppliers worldwide. Small Beginnings manufactures specialized products that enhance the health of premature infants while helping to reduce their lengthy (and costly) hospital stays. Case in point is Rogone's Cuddle Buns Diapers. If a diaper is too big, the infant's hips can develop abnormally, requiring physical therapy before he or she can learn to walk. Rogone's diaper design addresses that problem with a narrow, non-expanding crotch.

    These products caught the attention of the Smithsonian's Lemelson Center for the Study of Invention and Innovation at the National Museum of American History, which recently acquired some of Rogone's patent and trademark files, along with some of her inventions. "The idea that a neonatal intensive care unit could be a place of invention is intriguing to us because it's an extreme work environment where the nurses have to solve problems on a daily basis," says Maggie Dennis, a historian at the Lemelson Center.

    Dennis also believes Rogone's innovations will strike a personal chord with museum visitors, as a growing number of families care for tiny babies. The rate of premature births has risen by about 30 percent since 1981. One contributing factor is the increased use of fertility drugs, which has led to a boom in multiple births. (Multiples are more prone to premature birth than singletons.)

    In general, what stimulates invention is money. However, the soft-spoken Rogone, 65, says she was motivated by "my babies," as she calls them. The big companies "will put anything on the market that will barely meet the need and is the most cost-effective."

    A construction-paper mask was part of a prototype for her first product, the Bili-Bonnet—a soft cap with a piece of molded foam held in place with Velcro to protect the eyes of babies being treated for jaundice under bright "bili lights" (from bilirubin, a yellow blood pigment). "We would sneak into nursing conferences and pass out our samples," says Rogone. Within a few years, she was mass marketing the masks. Rogone sometimes misses hands-on caregiving, but "I do have this feeling, though, that I'm impacting more babies' lives."

    Sharon Rogone remembers her first days on the job in an intensive care unit for newborns in San Bernardino, California. Nurses cut tongue depressors in half, creating makeshift intravenous arm boards small enough for infants weighing as little as one and a half pounds. This was in 1980, when neonatal care was fairly new. "We were what I call Rube Goldberg nurses," says Rogone. "We would take things and make things because there weren't any products out there to fit the babies."

    That experience prompted the neonatal nurse, with just $2,000 in start-up funds, to become a businesswoman in 1981. Today her company, Small Beginnings Inc., boasts $1 million in annual sales to medical suppliers worldwide. Small Beginnings manufactures specialized products that enhance the health of premature infants while helping to reduce their lengthy (and costly) hospital stays. Case in point is Rogone's Cuddle Buns Diapers. If a diaper is too big, the infant's hips can develop abnormally, requiring physical therapy before he or she can learn to walk. Rogone's diaper design addresses that problem with a narrow, non-expanding crotch.

    These products caught the attention of the Smithsonian's Lemelson Center for the Study of Invention and Innovation at the National Museum of American History, which recently acquired some of Rogone's patent and trademark files, along with some of her inventions. "The idea that a neonatal intensive care unit could be a place of invention is intriguing to us because it's an extreme work environment where the nurses have to solve problems on a daily basis," says Maggie Dennis, a historian at the Lemelson Center.

    Dennis also believes Rogone's innovations will strike a personal chord with museum visitors, as a growing number of families care for tiny babies. The rate of premature births has risen by about 30 percent since 1981. One contributing factor is the increased use of fertility drugs, which has led to a boom in multiple births. (Multiples are more prone to premature birth than singletons.)

    In general, what stimulates invention is money. However, the soft-spoken Rogone, 65, says she was motivated by "my babies," as she calls them. The big companies "will put anything on the market that will barely meet the need and is the most cost-effective."

    A construction-paper mask was part of a prototype for her first product, the Bili-Bonnet—a soft cap with a piece of molded foam held in place with Velcro to protect the eyes of babies being treated for jaundice under bright "bili lights" (from bilirubin, a yellow blood pigment). "We would sneak into nursing conferences and pass out our samples," says Rogone. Within a few years, she was mass marketing the masks. Rogone sometimes misses hands-on caregiving, but "I do have this feeling, though, that I'm impacting more babies' lives."


     
    Comments

    Very interesting.

    Posted by Abe Rosenthal on February 26,2008 | 03:43PM

    Thank God there are still some innovative people in the medical fields who think outside the box when it's needed. Good work if you can keep the price down!

    Posted by Jeanine Farris on March 1,2008 | 02:54PM

    Wow! Well, necessity always has been the mother of invention. Way to go! I love reading about innovation by nurses.

    Posted by Dee Dee Voisey, BNRN on March 10,2008 | 08:33AM

    As the mother of a preemie, I am so grateful to people like Ms. Rogone for their creativity in pursuit of making the beginning of these tiny babies' lives better. I would sit in the NICU with my baby, looking around at all the equipment, thinking how appreciative I was that someone took the time to invent each item in there. I am thrilled to see Ms. Rogone recognized for her work.

    Posted by Kimberly Daly on March 15,2008 | 12:56PM

    It's so great to hear that Smithsonian is recognizing this lady and her wonderful deeds. Too many people like her are left unheard of. This is a wonderful story!

    Posted by Christina McNeely on March 24,2008 | 04:22PM

    I saw this post and this is a god send. I was researching child diseases and infant mortality and was looking at an attorney website, wbgpc.com who was very helpful to me in showing the various child hood afflictions which affect infants. Seeing this information about Sharon Ragone, I can only take off my hat and tip it to her.

    Posted by Martin Schwall on January 26,2009 | 02:14PM

    Post a Comment


    Name: (required)

    Email: (required)

    Comment:



    Advertisement

    Smithsonian Videos

    Counting Down for the Liftoff to the Moon

    Counting Down for the Liftoff to the Moon

    Photographer David Burnett focused his camera on the many tourists who flocked to Florida in 1969 to watch the launch of Apollo 11

    Lucian Perkins Images

    A Navy Plebe Re-Meets His Match

    Photojournalist Lucian Perkins reunites Naval Academy graduates Sandee Irwin and Don Holcomb, 30 years after his photo captured the new gender dynamics at the school

    Deploying the Wave Energy Buoy

    Deploying the Wave Energy Buoy

    See a prototype of a wave energy buoy bob up and down on the water’s surface as researchers from Oregon State University study its efficacy

    Nikita Khrushchevs Great American Tour

    Nikita Khrushchev's Great American Tour

    As part of a diplomatic mission, Soviet premier Nikita Khrushchev traveled across the United States, meeting Americans from New York to Iowa to California

    Terra Cotta Soldiers

    Uncovering the Terra Cotta Soldiers

    A curator from the Houston Museum of Natural Science explains how the terra cotta warriors were discovered and what they reveal about China’s Qin dynasty

    Advertisement

    Culturespotter

    New at Viva Mexico

    Mexico is home to 43 active volcanoes and over 10% of all living organisms. Discover Mexico's natural (and social) diversity in the all-new "Mexican Culture" section.

    Marketplace

    SmithsonianStore

    Night at the Museum Plush Monkey
    Item No. 67925

    Window Shopping

    Gifts, Gadgets and Great Finds!

    From Our Advertisers: Products, Offers and Free Info

    Travel & Adventure

    Backstage on Broadway

    Meet theater professionals and see three Broadway's hits including Billy Elliot and Next to Normal (Nov. 18 - 22, 2009)

    Sojourners

    Join Us

    Facebook

    Facebook

    Become a fan of Smithsonian magazine's official Facebook page!

    Twitter

    Follow Smithsonian magazine on Twitter

    In The Magazine

    July 2009 Issue Cover

    July 2009

    • On the March
    • Nikita in Hollywood
    • We Have Liftoff
    • Birth of a Robot
    • Catching a Wave

    View Table of Contents



    Smithsonian magazine presents

    6th Annual Smithsonian Photo Contest Winners

    Out of more than 17,000 entries contributed from around the world, Smithsonian and its readers select the year's best

    Smithsonian Connections

    Connect to Lincoln

    Smithsonian Connections Connects You To Abraham Lincoln. Share ideas, thoughts, and more.

    Smithsonian Journeys

    Lake Como and Villa del Balbianello, Villas and Vistas of the Italian Lake District Villas and Vistas of the Italian Lake District
    A stay amid romantic Lake Como and Lake Maggiore



    View full archiveRecent Issues

    • July 2009 Issue Cover
      Jul 2009

    • June 2009 Issue Cover
      Jun 2009

    • May 2009 Issue Cover
      May 2009

    Newsletter

    Sign up for regular email updates from Smithsonian magazine, including free newsletters, special offers and current news updates.

    Subscribe Now

    About Us

    Smithsonian.com expands on Smithsonian magazine's in-depth coverage of history, science, nature, the arts, travel, world culture and technology. Join us regularly as we take a dynamic and interactive approach to exploring modern and historic perspectives on the arts, sciences, nature, world culture and travel, including videos, blogs and a reader forum.

    Explore our Brands

    • goSmithsonian.com
    • Smithsonian Air & Space Museum
    • Smithsonian Institution
    • Smithsonian Catalogue
    • Smithsonian Journeys
    • Smithsonian Channel
    • Site Map
    • Privacy Policy
    • Copyright
    • About Smithsonian
    • Contact Us
    • Advertising
    • Reader Panel
    • Subscribe
    • RSS

    Smithsonian Institution

    Produced by Clickability