The Real Deal With the Hirshhorn Bubble
The Smithsonian’s Hirshhorn Museum looks to expand in a bold new way
- By Joseph Giovannini
- Smithsonian magazine, May 2013, Subscribe
A little over three years ago, what looked like a droll New Yorker cartoon landed in the pages of the New York Times and the Washington Post. An architect’s rendering depicted a glowing, baby-blue balloon bulging up through the doughnut hole of the Hirshhorn Museum, with another smaller balloon squished out to the side, under the concrete building’s skirt. The design was described as a “seasonal inflatable structure” that would house pop-up think tanks about the arts around the world, transforming the nation’s contemporary art museum into a cultural Davos on the Mall.
The brainchild of Hirshhorn director Richard Koshalek and New York architects Diller, Scofidio + Renfro, the off-kilter dome, jaunty as a beret, represented an invasion of asymmetrical architecture—even asymmetrical thinking—into America’s most symmetrical city. If buildings define the institutions they house, the inflatable (commonly called the Bubble) promised to be a daring, innovative, puckish signal that bright, unconventional minds are crackling inside. “Thinking different,” it said.
But would the design fly in a strait-laced city like Washington—where other charismatic architectural ideas had been defeated before (notably Frank Gehry’s 1999 proposal for the Corcoran Gallery of Art)? “Washington is a city that needs a jolt,” says Koshalek, “but it has a long history of rejecting unusual projects. So the uproar for and against it didn’t land in the Big Surprise Department. But this is how museums are going to have to evolve in the future.”
Koshalek is, literally, a decorated veteran of many culture wars: The gray-haired, 71-year-old director can wear the chevalier of arts and letters pin from France’s Légion d’Honneur on the lapel of his deceptively conventional, pinstriped suit. Trained as an architect at the University of Minnesota, he is a former director of the Museum of Contemporary Art in Los Angeles and former president of Art Center College of Design in Pasadena. “He’s a flame thrower in a gray suit,” says Thom Mayne, the Pritzker Prize-winning architect who collaborated with Koshalek on several projects in L.A. “There’s a certain complacency in that series of institutions [on the Mall], a long acquiescence to history. Richard wants to put history in contemporary terms, to play it forward through modern devices, through a modern lens.”
In the past three years, Koshalek and his team have been working through the engineering problems, studying target audiences and conceptualizing the programming. Though it’s too early to detail any specific events that could take place in the Bubble, Koshalek cites the “cultural diplomacy” of Daniel Barenboim, who brings together young Palestinian and Israeli musicians in his West-Eastern Divan Orchestra, and L.A. Philharmonic director Gustavo Dudamel, who has created orchestras for disadvantaged youth, to foster their skills and self-confidence. Artists of all disciplines, says Koshalek, can leverage their art for social purposes, and the programs should be driven by artists themselves.
But the biggest challenge remains the funding. The project attracted several large donors early on, and several members of the Hirshhorn’s board have stepped up to the plate. But fund-raising is now at a crucial point. The museum has set itself a May 31 deadline and, as this issue was going to press, Koshalek estimated that he was $5 million short of the $12.5 million goal. It’s crunch time at the Hirshhorn. “Unlike most major museums, because it’s the government, the Hirshhorn is woefully understaffed, with just one development person,” says Paul Schorr, the board treasurer. “The immediate issue is the money. We’ve got to get the funding to prove we can build, and the rest will fall into place, in my opinion.”
Leading cultural figures in America and around the world are watching intently to see if they can beat the deadline. “My sense of the Hirshhorn was that it was fixed, that it was not going anywhere other than where it already was,” says architect Gehry. “It’s refreshing to see an institution that has the optimism to see the world around it changing, and to experiment with ideas like this. Having a conference room for a think tank in an existing building would be OK, but in an exuberant, expressive space, that will get a lot more thinking in the tank.”
“The program is a great and important idea, especially in Washington,” says artist Barbara Kruger. “The visual arts are so marginalized in our country. There’s so little focus on their development and how they contribute to the possibilities of everyday life that’s different than the one we know. It’s an ambitious idea, but having this sort of site in the capital for an exchange and discussion of ideas on the arts is a very important thing to do.”
“I’ve worked with Richard in the past and he’s always brought people together in a way that’s fomented lively discussions on the arts,” says the sculptor Richard Serra. “There’s always a need for bringing people together to discuss the arts, and in America there’s a lack of support for doing that.”
“This is very much at the forefront of a trend today of temporary cultural spaces, which are very appropriate and cost saving—the Bubble would cost a fraction of the price of a new wing,” says Victoria Newhouse, an architectural historian whose most recent book, Site and Sound, raises the idea of alternative spaces. She predicts they will be a major new phenomenon. “The Bubble is innovative and fun, funky and smart, and it serves its purpose. One of the problems with ivory-tower institutions is that until recently they’ve divorced themselves from the real world, and it’s clear that today’s younger generation has rejected the formality of traditional public spaces. We’re in the process of revolutionary changes for museums, libraries and concert halls. The Bubble is completely in line with the new trend. I think Koshalek is a visionary.”
The stakes for Washington, D.C. itself are also high, according to Kriston Capps, the D.C.-based senior editor of Architect magazine, who initially criticized the proposal writing that “a splashy lecture hall will distract from the Hirshhorn’s central scholarly mission as a contemporary art museum.” He has since recanted: “My position has evolved. The National Mall is close to built up and something new is very exciting—and it [the Bubble] fits beautifully with the existing architecture.” But the significance of the project is even larger than its design. “Washington can’t afford the defeat of a relatively low-cost project like this. It would be a blow to other progressive projects here.” Conversely, its success could spur new architectural and cultural creations the city needs.
“The nature and form of the design is a direct response to the Hirshhorn itself and its ‘dome’ is a clever response to the Washington federal context and history,” says Kurt Andersen, novelist, host of public radio’s “Studio 360” and Time’s former architecture and design critic. “Buildings in Washington want to seem ancient and eternal; the Bubble means to look brand-new and be evanescent, seasonal. With the Bubble, Washington has a chance to prove that it has a sense of humor and an appreciation for poetry and the eccentric and fun. It’s an inexpensive way for Washington to say to America and the world that it’s grown-up and risk-taking enough to be a place that really believes in contemporary art specifically and innovation generally. If it happens, my reaction as a New Yorker will be envy. But as a citizen, it will be pride.”
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Comments (1)
Smithsonian, May2013 page 36 Hirshhorn will be the new "art think tank" Think huge condom! ThinkCongress screwing nation. Think political cartoonists havibg a field day! Think Macy's parade Think balloon replacing Washington, Lincoln and Jefferson monuments Think Hindenburg Think is innovation a sufficient reason? Think does gawking count as approval? Think about bird droppings! Happy no public money going into this "building"!
Posted by Ted Largman on May 1,2013 | 10:12 PM