The 11 Things You Didn’t Know About Wheaties
Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?
- By Jim Morrison
- Smithsonian.com, August 17, 2012
(Courtesy of General Mills)
While baseball players like Jimmie Foxx, Lefty Grove, Joe Medwick and Dizzy Dean were the foundation of the marketing campaign, appearing on boxes throughout the 1930s. Wheaties also featured a few football players and daredevils, notably The Wallenda Troupe, who appeared in 1936. The original four-person troupe, founded by Karl Wallenda, the great-grandfather of Nik, who sky-walked across Niagara Falls earlier this year, debuted with Ringling Brothers and Barnum and Bailey Circus in 1928, performing on the high wire without a net in Madison Square Garden.