The 11 Things You Didn’t Know About Wheaties
Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?
- By Jim Morrison
- Smithsonian.com, August 17, 2012
(Courtesy of General Mills)
Lou Gehrig became the first athlete on a Wheaties box in 1934, appearing on the back. It was a pretty good year for the Iron Horse. He won the Triple Crown with a .363 average, 49 home runs and 165 RBI. Wheaties also featured him in print advertisements. “I believe any man who wants to go places in any sport has to keep in good physical shape," he said in the ad. "I always watch my eating pretty closely and make it a point to put away a good breakfast in the morning. But I want my food to taste good, too. And there’s nothing better than a big bowl of Wheaties with plenty of milk or cream and sugar. That’s a ‘Breakfast of Cham- pions’ you want to try. You’ll be glad you did.”