The 11 Things You Didn’t Know About Wheaties
Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?
- By Jim Morrison
- Smithsonian.com, August 17, 2012
(Courtesy of General Mills)
The first character to be featured wasn't an athlete or even a real person. It was Jack Armstrong, the "All American boy" and star of a fictional radio show sponsored by Wheaties that began in 1933. In the stories, Armstrong was a popular athlete at Hudson High School who traveled the world plunging into one adventure after another, recovering lost uranium, rescuing passengers from a sinking ship and being trapped in a cave of mummies.