Park(ing) Day’s Roadside Attraction
The founders of Park(ing) Day discuss the birth of their idea and how it became a global phenomenom
- By Jeff Greenwald
- Smithsonian.com, September 14, 2011, Subscribe
Did you participate in this year's Park(ing) Day? Submit your photos and we'll include them in a special photo gallery.
If aliens were watching the Earth from space, they might well assume that cars are the planet’s dominant species. Humans, they’d quickly observe, seem to exist in order to feed and groom their well-armored masters, and propel them from place to place.
That image long peeved Matthew Passmore, who decided to do something about it. Passmore, 41, is a consummate idea man who manages to seem both laid-back and highly enthusiastic. His résumé is all over the place: philosophy major at UCLA, professional bassist, intellectual property lawyer. But art has always been his passion, and in 2004—along with two friends—Passmore created Rebar: a maverick design studio based in San Francisco’s Mission District.
Rebar’s chief interest is “the commons:” shared space in the urban community. Its projects have included imaginative playground structures, inflatable “Sho-Globes” for outdoor festivals and an effort to protect an endangered seabird that nests on California’s Año Nuevo island (a feat that involved designing ingenious ceramic habitats). But its best-known project is Park(ing) Day: an annual tradition of turning parking spaces into actual parks that will be held this year on Friday, Sept. 16th. It’s the urban equivalent of beating swords into ploughshares.
The genesis of Park(ing) Day began in 2005, while Passmore was working in a downtown building, watching cars going in and out of metered spaces. “I had a vision of time-lapse photography, and started thinking: What if an art gallery came in for two hours, or a park came in for two hours? I looked into the law and found that, in San Francisco, it's technically legal to do something with a metered parking space, apart from storing your car there.”
Passmore, along with Rebar co-founders Blaine Merker and John Bela, thought about what they would put in a parking space. An office cubicle? A bed? They ultimately agreed on the idea of a park. Civic-minded, they decided to site it in an area of San Francisco that had been singled out as “lacking public green space.”
“We did it on November 16, 2005, on Mission Street,” Passmore recalls. “It lasted two hours: the maximum time offered on the meter.” Despite his legal research, Rebar’s foray into guerilla landscape architecture was filled with trepidation. “We actually had speeches prepared for the police: speeches about how we were acting in the public interest, planned to clean up after ourselves and so on. Because we were sure we were going to be arrested.”
But nothing happened. “A few meter maids scooted by,” Passmore says with a laugh. “They must have assumed we had a permit—because no one in their right mind would try to do something like this otherwise.”
The event swept through the blogosphere. Suddenly, people all over the country wanted to turn parking spaces into parks. “People were asking us to replicate our project in their cities—which was difficult to do. We were just three guys with day jobs. Rebar was something we did on weekends. So we decided to make a how-to manual and let people do it on their own.”
As the response grew, the Rebar team decided to focus the energy onto a single day—a celebration of the core principles behind their initial inspiration. “Parking Day would be a vivid showcase of alternative uses for public space traditionally used by automobiles,” says Passmore. “It would be a day for citizens to become involved, take ownership of their city and change it for the better.”
In September 2006—with support from the Trust for Public Land (a nonprofit land conservation organization)—Rebar announced the first official Parking Day. The concept went viral, attracting participants in Italy, Scotland, England and other countries. By Parking Day 2010 there were 850 documented parks in 183 cities, across 30 countries and six continents.
There’s something surreal about seeing flat gray parking spaces transformed into a tiny universe. During the five years since Parking Day has gone international, there have been some sensational uses of those humble bits of real estate.
“People have done some beautiful sculptures,” Passmore reflects. “Some parking spaces have hosted music festivals. There have been demonstrations of solar power, as well as xeriscaping: landscaping that requires no water and little maintenance. One of my all-time favorites was a clinic, where nurses from a San Francisco hospital set up to give free health advice.” Other spaces have featured inflatable pools, ball pits, even a small library. In a Washington, D.C. space, a team from the State Department created a grass-lined badminton court.
Subscribe now for more of Smithsonian's coverage on history, science and nature.









Comments (4)
OK, I confess...I own a car...and a scooter...and I drive and park them. BUT, I am constantly abashed and concerned that cars deny pedestrians their due. I live in China, no doubt the land that gave birth to might makes right. Here a car owner-driver assumes the right to blast you, without blowing the horn, out of a CROSS WALK. I sympathize and would dearly love to see this come to fruition planet-wide.
Posted by Retro Richard on September 23,2011 | 07:56 AM
I think this is a really cool idea. Can't wait to see it happen in Chicago. The city needs more life, more greenery. And besides. It's only temporary. Cleaning up the city would seem ideal, but it's like cleaning up after toddlers--no sooner do you get it clean where you ended, and where you started it's dirty and gross again.
No, this is a really cool idea. Take back the space we pay for by making it do what we want. It really does raise some profound ethical questions about things like parking meters--and if I remember San Francisco correctly, they DID just recently raise the parking meter costs. And for what? For dying businesses? Make those spots work. :) It's a clever and expressive idea. Glad to see it happen somewhere. It's a good thing when altruism gets to be seen in action sometimes.
Posted by Angel on September 17,2011 | 11:53 PM
The city of San Jose put up signs banning parking so parks could have the spots all day today! I was so excited to see a park outside of my office I told everyone they had to go check it out and I dragged some local business people out to see it. Someone even ate lunch there! It really made my day.
Posted by julieako on September 16,2011 | 12:55 AM
A true waste of time! Why not spend two hours cleaning up an area of the city, instead of making a mess in a parking space?
Not surprise something like this originated in San Fran!
Posted by Ryan on September 16,2011 | 12:12 PM