PHOTOS: What Happens When a Rebel Turns Graffiti Art Upside Down
Artist Evan Roth's award-winning work puts the action in interaction
- By Leah Binkovitz
- Smithsonian magazine, October 2012
(© Evan Roth 2006)
“The beauty of Evan’s work is that it explores ‘interaction’ to the fullest,” says John Jay, executive creative director of the advertising agency Wieden+Kennedy and chairman of the design awards jury. Unlike a lot of interactive, computer-based design, Jay says, “his work is also based upon open-source technology and philosophy, so everyone can participate.”
By using open source technology, lasers and a super strong project, artists were able to engage in high-tech graffiti art, projecting temporary designs onto the sides of buildings hundreds of meters away, as shown in this photograph.