PHOTOS: What Happens When a Rebel Turns Graffiti Art Upside Down
Artist Evan Roth's award-winning work puts the action in interaction
- By Leah Binkovitz
- Smithsonian magazine, October 2012
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(© Evan Roth 2006)
“The beauty of Evan’s work is that it explores ‘interaction’ to the fullest,” says John Jay, executive creative director of the advertising agency Wieden+Kennedy and chairman of the design awards jury. Unlike a lot of interactive, computer-based design, Jay says, “his work is also based upon open-source technology and philosophy, so everyone can participate.”
By using open source technology, lasers and a super strong project, artists were able to engage in high-tech graffiti art, projecting temporary designs onto the sides of buildings hundreds of meters away, as shown in this photograph.
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Comments (1)
Anyone remember how John Philip Sousa took ragtime off the streets, out of the gutter and bars, and put it on the pedestal of art? What a valuable facet of human creative expression we would have missed out on, otherwise. The whole development of music throughout history could have been completely altered. I postulate that Mr. Roth is the Sousa of street art, picking graffiti up, teaching it some manners, and putting it in the gallery, textbook and museum where it belongs. Not to be imprisoned, but to proudly display a newly earned legitimacy.
Posted by Gwen Simonalle on September 20,2012 | 03:26 PM