Advertising

FOR ADVERTISERS

Special Advertising Sections

Digitally supplied material only. No film will be accepted.

Acceptable digital file formats: PDF/X-1a, PDF, EPS. Line screen is 150. Ink density maximum is 300 percent. In addition, if available, please supply backup files in Quark or Indesign (including components) along with the PDF or EPS file.

Acceptable Media: Macintosh-formatted CD ROMs and ZIPs. No floppy Disks, No files via email.

Media Labeling: Issue date, agency name, phone number, return address (for return of materials), list of contents and advertiser name.

Proofs: One (1) accurate proof must accompany each ad. For B/W ads, include one (1) laser proof. For color ads, send an electronically composed proof either dot generated or dye sublimated.

Resolution Requirements: All 4/C images must be supplied as high-resolution, CMYK files. Additional charges will be incurred to make corrections.

Production Contacts: Penie Atherton: 202-633-5974 OR Kate Balch: 202-633-5695; Fax: 202-633-6097

Payment Contacts: Credit card payments contact Enomwoyi Woods at 202-633-4957, fax 202-633-4999 or woodse1@si.edu. We accept Visa, MasterCard, Discover and American Express.

Lockbox Address:
Smithsonian Media Group
P.O. Box 418263
Boston, MA 02241-8263

Overnight Payment Address:
Smithsonian Enterprises
400 Herndon Parkway
Herndon VA 20170
(Overnight address used only when instructed)

Payment by ACH/Wire::
Bank of America
730 15th St. NW 2nd Floor
Washington, D.C. 20005
ACH ABA/Routing Number: #054001204
Wire ABA/Routing Number: #026009593
DDA/Acct. Number: #001920681537
SWIFT US dollar wires: #BOFAUS3N
(Plan accordingly for bank/wire fees)

Publisher will hold materials for a maximum of 12 months after use. Unless advertiser or aency requests return, materials will be destroyed.

Bound Into Centerfold*

Page Prints 8" x 10 7/8"
Final Center Shingle is 7-3/4” x 10-7/8''
Ad Size (Inches)
 Non-Bleed
 Bleed
 Trims to
 Shingle Trim
 Image Safety*
Spread 15 x 10 LIVE 16-1/4 x 11-1/8 16 x 10-7/8 15-1/2 x 10-7/8 15-1/2 x 10-3/8
Page 7 x 10
 8-1/4 x 11-1/8 8 x 10-7/8 7-3/4 x 10-7/8 7-1/2 x 10-3/8
1/2 Page Spread
 15 x 4-7/8 16-1/4 x 5-5/8 16 x 5-3/8 15-1/2 x 5-1/4 15-1/2 x 4-7/8
2/3 Vertical
 4-5/8 x 10
 5-3/8 x 11-1/8 5-1/8 x 10-7/8 4-3/4 x 10-7/8 4-5/8 x 10-3/8
1/2 Horizontal
 7 x 4-7/8 8-1/4 x 5-5/8 8 x 5-3/8 7-3/4 x 5-1/4 7-1/2 x 4-7/8
1/3 Vertical
 2-1/4 x 10 3 x 11-1/8
 2-3/4 x 10-7/8
 2-1/2 x 10-7/8
 2-1/4 x 10-3/8
1/3 Square 4-5/8 x 4-7/8



1/6 Vertical 2-1/4 x 4-7/8



 

Special Sections Sample

 

Tipped In

Final Trim is 7-1/2" x 10"
Ad Size (Inches) Non-bleed Bleed Trims to Image Safety*
Spread 14 x 9
 15 1/4 x 10-1/4 15 x 10 15 x 10-3/8
Page 6-1/2 x 9
 7-3/4 x 10-1/4 7-1/2 x 10 7 x 9-1/2
1/2 Page Spread
 14 x 4-1/4
 15-1/4 x 5 15 x 4-3/4
 14-1/2 x 4-1/4
2/3 Vertical
 4-1/4 x 9
 5 x 10-1/4
 4-3/4 x 10
 4-1/4 x 9-1/2
1/2 Horizontal
 6-1/2 x 4-1/4
 8-1/4 x 5-1/2 8 x5-1/4
 7-1/4 x 4-3/4
1/3 Vertical 2 x 9 2-3/4 x 10-1/4
 2-1/2 x 10
 2 x 9-1/2
1/3 Square 4-1/4 x 4-1/4


1/6 Vertical 2 x 4-1/2





**NOTE: We need 1/8'' bleed on each side of the ad. Our image safety is 1/4'' from any trim. The insert trim size is slightly smaller than our published book width due to centerfold placement.

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