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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and boundless curiosity.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.


Demographics

Audience 6,670,000    Male/Female 52.2%/47.8%   Median HHI $76,049
Source: 2016 comScore MRI Doublebase 2016


2016 Editorial Calendar

Secrets of American History  | November 2016
American Ingenuity | December 2016
Greek Archaeology | January/February 2017
Rothschild Giraffes | March 2017
Evotourism | April 2017
Travel | May 2017
Future | June 2017
Double Issue | July/August 2017

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