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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.

Smithsonian magazine was nominated for Ad Week's 2013 Hot List Poll:
Hottest Thought Leader


Audience 7,001,000
Male/Female 51%/49%
Median HHI $78,744

College Educated or more 79.4%
Post Graduate Degree 25%
Professional/Managerial 31.2%

Source: Gfk MRI Fall 2014

2015 Editorial Calendar

Evotourism | January 2015
Cover: Siberian tigers or Pompeii | February 2015
Cover: Lincoln's Assassination | March 2015
The Travel Issue (annual) | April 2015
The Future Issue (annual) | May 2015

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