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Advertising - Great Escapes

FOR ADVERTISERS

Great Escapes

April 2010 Edition
Space Close: Advertorial Material by: Ad Material by:
2/5/2010 2/12/2010 2/12/2010
October 2010 Edition
Space Close: Advertorial Material by: Ad Material by:
8/6/2010 8/13/2010 8/13/2010

Advertorial Support Materials

Ship advertorial support materials to our New York office.

1. Supporting Text: List two to five specific topics you want included in the advertorial (e.g. an upcoming cultural event, a little known historical fact, a unique environmental quality, local food, music, etc.) List topics in priority order since space may not allow us to include everything.

2. Reference Materials: Supply press kits and releases, brochures, web site addresses, etc., from which we can gather background information to write advertorial copy on your specified topics.

3. Images: Two to six high-resolution images to complement advertorial text. (Smithsonian cannot guarantee that all images will be used. Submission of photos implies permission for print and online usage.)

Digitally Provided Images: Must be high-resolution, 300 dpi, CMYK Photoshop JPEG/TIFF/EPS files. Submit on CD-ROM or upload to our FTP site. (Please contact Laurie Corson for details.) Smithsonian will accept images compressed to under 5MB per email.

Download From Advertiser's Website: If applicable, provide web address as well as user names and passwords required to download high res images.

4. Captions and Photo Credits: Name all images and provide photo credit details.

5. Call to Action: Provide a web address and toll free phone number to follow your destination’s advertorial.

6. Labeling Material: Include issue date, advertiser/agency name, contact name, phone number, return address (for return of materials) and list of contents when submitting material.

7. Send all advertorial support material to:
Elizabeth Stoll, Promotions Coordinator
Smithsonian Media
420 Lexington Avenue, Suite 2335
New York, NY 10170
Phone: 212-916-1320
Email: StollE@si.edu

Display Ad Material Specifications

Ship ad materials to our D.C. office.

Smithsonian magazine is printed direct-to-plate and requires digital files. Digitally supplied material only. No film will be accepted.

Acceptable digital file formats: PDF/X-1a, PDF, EPS. Line screen is 150. Ink density maximum is 300%.

Acceptable Media: Macintosh-formatted CD ROMs. No floppy disks. No files via email.

Media Labeling: Issue date, agency name, phone number, return address (for return of materials), list of contents and advertiser name.

Proofs: Accurate proofs must accompany all ads. For B/W ads, include a laser proof. For color ads, send an electronically composed proof either dot generated or dye sublimated.

Resolution Requirements: All 4/C images must be supplied as high-resolution, CMYK files. Additional charges will be incurred to make corrections.

Production Contacts: Kate Balch: 202-633-5695 OR Penie Atherton-Hunt: 202-633-5974; Fax: 202-633-6097

Payment Contacts: For credit card payments, contact Noe Woods: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.

Publisher will hold materials for a maximum of 12 months after last use. Unless advertiser or agency requests return, materials will be destroyed.

Ad Size (Inches) Non-bleed Bleed Trims to Image Safety (live)
Spread 15 x 10 Live 161/4 x 111/8 16 x 107/8 151/2 x 103/8
Page 7 x 10 81/4 x 111/8 8 x 107/8 71/2 x 103/8
Digest 45/8 x 7 53/8 x 73/4 51/8 x 71/2 45/8 x 7
2/3 Vertical 45/8 x 10 53/8 x 111/8 51/8 x 107/8 45/8 x 103/8
1/2 Page Spread 15 x 47/8 161/4 x 55/8 16 x 53/8 151/2 x 47/8
1/2 Horizontal 7 x 47/8 81/4 x 55/8 8 x 53/8 71/2 x 47/8
1/2 Vertical* 31/4 x 10 4 x 111/8 33/4 x 107/8 31/4 x 103/8
1/3 Vertical 21/4 x 10
 3 x 111/8 23/4 x 107/8 21/4 x 103/8
1/3 Square 45/8 x 47/8 -
 -
 -
1/6 Vertical 21/4 x 47/8 -
 -
 -
* Special ad sizes. Please confirm availability with your sales rep.

Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4" from the edge of the ads.

Binding: Saddle wire. Page trim size: 8 x 10 7/8". Bleed allowance: 1/8" on each side. Safety for bleed ads: 1/4" inside trim. Gutter safety: 3/32" (When a headline crosses over the gutter in a spread, a 3/32" total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4" wide.

Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.

Send Ad Materials via FecEx or UPS to:
Smithsonian Media Group Production Department
Attn: Penie Atherton-Hunt
600 Maryland Avenue S.W. Suite 6001
Washington, D.C. 20024
Phone: 202-633-5974
Fax: 202-633-6856